LV LAUNCHES THEIR 1ST PERFUME IN OVER 7 DECADES

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LOUIS VUITTON LAUNCH THEIR FIRST FRAGRANCE IN OVER 70 YEARS TODAY AND
PRESENT DEBUT PERFUME CAMPAIGN STARRING LÉA SEYDOUX
For its debut perfume campaign, Louis Vuitton unveils, in a series of photographs by Patrick Demarchelier, the 7 fragrances created by Master Perfumer Jacques Cavallier Belletrud:
« Rose des Vents », « Turbulences », « Dans la Peau », « Apogée », « Contre Moi », « Matière Noire » and « Mille Feux ».

From the breezy « Rose des Vents » to the intoxicating « Turbulences », the ecstasy of a first night with « Dans la Peau » to the mindful immersion in nature with « Apogée »; from the self-revealing « Contre Moi » to an exploration of a darker side with « Matière Noire » and the explosion of the senses with « Mille Feux », Louis Vuitton perfumes describe a journey of emotions. A collection of emotions embodied in an advertising campaign by Léa Seydoux.
In order to capture such radiant, contemporary femininity and render it sublime, the Maison Louis Vuitton travelled to South Africa, at Lone Creek Falls – Sabie Town and collaborated with photographer Patrick Demarchelier. Through his portraits, the lensman reveals the actress in an expression of great purity. At a glance, one can almost feel the softness of her skin and the dampness of her hair. Her beauty, as radiant as her emotional power, is of astounding simplicity.
“Louis Vuitton is about travel, but it’s also about dreams. Its spirit blends adventure, discovery and emotion. I am very honored to embody this universe.” LEA SEYDOUX

Léa Seydoux won the Golden Palm at the 2013 Cannes Film Festival for her role in “Blue is the Warmest Color”. At 31, the young actress now enjoys international acclaim. In 2015, she played the new James Bond girl to Daniel Craig’s Bond in “Spectre”, directed by Sam Mendes. This year, she will appear in the latest film by director Xavier Dolan, “It’s Only the End of the World”.

The first advertising campaign for Louis Vuitton perfumes as embodied by Léa Seydoux will break in the October issue of magazines and on the 15th of September in daily newspapers worldwide.

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