Nedbank partners with the Sunday Times to bring the annual Generation Next survey results, which has polled 5 500 young, urban South Africans across 72 categories to determine the coolest brands in South Africa.
The Nedbank and Sunday Times partnership is in line with Nedbank’s objective to connect with the Youth market; particularly as the brand works to re-establish itself as a relatable brand in the youth space, with a number of youth related activities planned for the rest of the year.
“In our ongoing commitment to South Africa’s youth, we are working hard on providing real and meaningful new initiatives. We are no longer just talking about how to make it in life; we believe that the best way to guarantee a bright future is by investing in you and we aim to provide real tools and opportunities to get you to where you need to be,” says Vanessa Singh, Nedbank Marketing Executive.
In line with the new brand positioning See Money Differently, Nedbank realistically acknowledges that the future of the economy lies in the hands of all the youth of South Africa and the African continent.
“By ‘differently’ we mean that we also recognise the important role the youth plays in challenging the status quo when it comes to issues such as affordability of education, job creation and growing our economy. We believe that the resilience and positivity of our youth is what is going to be needed to tackle these issues and help us stay focused as a nation – and as a bank,” adds Singh.
The Generation Next platform lends itself as a strategic platform to launch the new Nedbank brand in the youth space, whilst at the same time using the event to profile some exciting up and coming Nedbank initiatives. For the bank, this event is about disrupting current perceptions and to begin building brand love in this segment.
The year 2017 will also see Nedbank introducing other initiatives that are designed for young people. These include the first Nedbank Youth Summit focusing on making a real difference in young people’s lives. The bank also launched the innovative Karri Cash Banking App, a mobile solution to make school-related payments easier, safer and more convenient.
Singh concludes: “We believe that money well-managed can make a real difference in people’s lives; that’s why Nedbank is committed to helping young people see money differently.”