Having launched last winter, the Pure Beginnings Natural Chest Rub is the perfect, natural alternative to comparative conventional offerings. We are already stocked up and prepared for the cold ahead.

Free from petroleum and menthol, and with 100% of the ingredients from natural origin, the chest rub is safe to use on babies as young as 3 months old. Incorporating the powerful healing properties of eucalyptus, tea tree, lavender and frankincense, the chest rub provides a gentle and effective way to ease congestion.

“As a brand, we have always been committed to providing safe, effective and convenient products for the whole family, “says Bruce Moore-Gordon, owner of Pure Beginnings. “After many requests from our loyal customers for a natural alternative chest rub, we are confident that this product will be a successful addition to the Pure Beginnings brand.”

Bruce Moore-Gordon continues, “As parents, we feel particularly vulnerable when our children are sick. We wanted to create a product that families could feel safe and confident using”.

Eucalyptus is a very popular decongestant and contains powerful anti-bacterial and antibiotic properties. Used for hundreds of years, it is widely accepted as a natural alternative to treat mild respiratory problems such as a cold, cough or bronchitis.

Lavender oil is well known for its soothing and calming properties. It is also considered an effective antiseptic and anti-inflammatory.

Tea Tree leaf oil has anti-bacterial and anti-fungal properties, making it an ideal ingredient to help protect against congestion caused by colds and flu.

Frankincense essential oil has remarkable rejuvenating and healing qualities. With antiseptic, astringent, anti-inflammatory and expectorant properties, it is the ideal cold-fighting essential oil.

Pure Beginnings Babies and Kids Natural Chest Rub with Eucalyptus and Lavender is the perfect addition to all bathroom cabinets this winter. Available at Baby City, Dis-Chem, Wellness Warehouse, Faithful to Nature, Takealot and leading independent health stores.

INGREDIENTS: Helianthus Annuus (Sunflower) Seed Oil, Hydrogenated Vegetable Oil, Sclerocarya Birrea (Marula) Seed Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Lavandula Angustifolia (Lavender) Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil*, Boswellia Carterii (Frankincense) Oil, Eucalyptus Globulus Leaf Oil, Tocopherol, Ascorbyl Palmitate, Linalool**, Limonene**

**Component of Natural Essential Oils. Its 100% of the total ingredients are from Natural Origin and 84% of the total ingredients are from Organic Farming