INTRODUCING BUMBU, THE ORIGINAL CRAFT RUM TO SOUTH AFRICA

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BUMBU the Original Craft Rum – is an ultra premium rum made from top-quality sugarcane expertly selected from eight countries throughout the West Indies. Bumbu is blended with some of the world’s purest water and aged in oak barrels for up to 15years to create a delicate smooth brown spirit with a taste as complex as the brand’s rich history.

Bumbu is crafted on the Caribbean island of Barbados – known as the ‘Rum Island’ – where the spirit originated over 400 years ago. The heritage of Bumbu dates back to the 16th and 17th centuries, where sailors and merchants, unsatisfied with their customary grog, added Caribbean fruits and spices to enhance its flavor and gave it the name ‘Bumbu’.

Inspired by the legendary recipe, spirits enthusiasts and owners of the multinational wine company Sovereign Brands – Brett and Brian Berish – along with the seasoned distillers of the West Indies Rum Distillery, recreated a modern expression of the artisanal recipe described in historical accounts.

Bumbu’s unmatched quality begins at its source: water. An island formed from coral limestone, Barbados’s water is naturally purified and some of the finest in the world. What makes Bumbu even more distinct is the blend of sugarcane it contains, sourced from eight different countries, including Barbados, Belize, Brazil, Costa Rica, Dominican Republic, El Salvador, Guyana and Honduras.

Each of these countries has the ideal climate and mineral-rich soil critical to growing premier quality sugarcane, and each individual sugarcane harvest lends distinct characteristics to our Bumbu blend – from notes of coffee and cacao to aromas of coriander and ginger, and tropical fruits like mango and papaya.

Bumbu is aged up to 15 years in grade A oak bourbon barrels from Kentucky – a process that gives the blend its rich amber color and enhances the smoky notes in its taste profile. Bumbu’s complex aromas include Madagascar vanilla, soft caramel and toasted oak. On the palate, layered notes of cinnamon, roasted nuts and allspice offer robust flavour with mild sweetness and an exceptionally smooth finish.

For additional information and cocktail recipes, please visit www.Bumbu.com and be sure to follow @OriginalBumbu on Facebook, Twitter and Instagram.

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