At Sanlam we’re on a mission to help African’s live with the kind of confidence that we believe can make a real difference in your life, Financial confidence. This is more than just a motto or a few words that sit underneath our logo. It’s our promise to every man. Every woman. And every child on this continent. Building lasting relationships with our clients is very important to us and by our association with the DSTV Delicious Festival, we’re able to do just that. We aim to inspire you to live your best life and #LiveWithConfidence.

That’s why we’re joining forces with some of the brightest stars and visionaries who embody our message of living life to the fullest, confidently, and unapologetically.

Meet Our Collaborators:

1. Anatii: Renowned South African musician and creative genius, Anatii, will be collaborating with Sanlam to Live with Confidence, bringing his unique blend of music and artistry. His talent, energy, and creative expression perfectly align with Sanlam’s vision of living your best life with confidence.

2. Sarah Langa: An iconic figure in the world of fashion, lifestyle, and beauty, Sarah Langa is synonymous with confidence and empowerment. We are thrilled to have her as part of our collaboration, sharing her wisdom and inspiring us all to embrace our authentic selves.

3. Paballo Kgware: A rising star in the world of TikTok and innovation, Paballo Kgware embodies the spirit of resilience and determination. Her story is a testament to the power of confidence in achieving your dreams, and we’re excited to have her special brand of confidence on board.

But that’s not all! To kick off the festivities, Sanlam invites you to an ultra-exclusive pre-party on Thursday, the 21st of September. This exclusive event promises to be a night of music, fashion, and inspiration, setting the stage for an unforgettable weekend at the Delicious Festival.

We believe that life is all about embracing every opportunity, chasing your dreams, and living with the confidence to be your true self. Join us at the Delicious Festival as we celebrate life, music, fashion, and innovation, all under the banner of #LivingWithConfidence.

Stay tuned for more updates, surprises, and an unforgettable experience that will leave you feeling empowered and ready to live your best life.

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About Sanlam

Sanlam is a pan-African financial services group listed on the Johannesburg, Namibian and A2X stock exchanges. Through its clusters – Retail Mass, Retail Affluent, Sanlam Corporate, Sanlam Emerging Markets, Sanlam Investment Group and Santam, the Group provides comprehensive and bespoke financial solutions to institutional clients and consumers across all market segments. Sanlam’s areas of expertise include life and general insurance, financial planning, retirement, investments, and wealth management.

Established in 1918 as a life insurance company, Sanlam has evolved into the largest non-banking financial services group in Africa through its diversification strategy.

Headquartered in South Africa, Sanlam has a direct stake in financial services entities in Namibia, Botswana, Swaziland, Zimbabwe, Mozambique, Mauritius, Malawi, Zambia, Tanzania, Rwanda, Uganda, Kenya, and Nigeria. The Group has a footprint of insurance operations in Morocco, Angola, Ghana, Niger, Mali, Senegal, Burkina Faso, Cote D’Ivoire, Togo, Benin, Cameroon, Gabon, Madagascar and Lesotho.

Sanlam also has business interests in India, Malaysia and the United Kingdom. For more information on Sanlam, visit

For more information about the Delicious Festival, please visit:

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