In a world of fast fashion and fleeting trends, finding something that feels truly personal can be rare. That’s why Levi’s® is proud to announce the opening of the Levi’s® Tailorshop in their Rosebank store to give customers the opportunity to personalise, alter, and elevate their denim.

Opening in July 2025, the Levi’s® Tailorshop invites you to go beyond the label and into the details with services that reimagine fit, finish, and function, all led by Master Tailor William Phala. Whether it’s restoring your favourite pair of Levi’s®, tailoring a perfect fit, or creating a one-of-a-kind piece, this is denim made personal.

With state-of-the-art technology, the Levi’s® Tailorshop offers laser customisation that lets you etch your personality into your denim. Whether it’s initials, artwork, symbols, or patterns, lasering transforms your jeans or jacket into a one-off masterpiece. Choose from Levi’s® signature designs (free of charge) or bring your own for just R100 and get it all done in just one day.

Some of the additional services available include:

Customisation: From fabric inserts and raw edge hems to patches and studs, the Levi’s® Tailorshop offers a range of options that allow your Levi’s® garments to reflect your personal style.

Tailoring & adjustments: Get a custom fit with tailoring services that include waistband alterations, length modifications, and tapering.

Repairs & restoration: The Levi’s® Tailorshop helps extend the life of beloved Levi’s® pieces through skilled patching, rip repairs, and component replacements.

Upcycling & high-level customisation: If you want to reimagine your denim completely, the Levi’s® Tailorshop’s bespoke services offer a collaborative design process that transforms garments into one-of-a-kind pieces.

All services at the Levi’s® Tailorshop are exclusively available for Levi’s® garments, whether newly purchased or well-worn favourites. Turnaround times may vary depending on the complexity of the service and will be confirmed during consultation with Master Tailor William Phala.

Ready to give your denim a personal touch? Visit the Levi’s® store in Rosebank to explore what your Levi’s® can become.