A trailblazing new chapter in retail launches this August as Levi’s® reintroduces its reimagined V&A Waterfront store, a bespoke Next Gen space designed to redefine the shopping experience. Opening on 8 August 2025, the store joins a growing list of revamped stores in Mall of Africa, Pavilion, and Clearwater Mall.

Custom, Curated, Cape Town: Inside the Space

Levi’s® Next Gen concept represents a shift in the retail experience, and at the heart of this vision is the newly reimagined V&A Waterfront store. 

Designed as a fully immersive space, it blends the best of physical and digital, delivering a curated environment that feels both cutting-edge and deeply connected to the way today’s consumers want to shop.

The store’s layout champions hyper-local curation, with assortments tailored to the Cape Town customer and experiences that reflect the city’s energy. From interactive displays to custom-designed fitting lounges, every detail is deeply considered. 

Reimagining the Shopping Experience 

The V&A Waterfront may be the flagship, but it’s not the only store getting a fresh new look. 

As part of Levi’s® retail evolution, Mall of Africa, Pavilion, and Clearwater Mall have all undergone sleek revamps. From upgraded layouts and tailored product selections to improved service areas, these refreshed locations bring a refined energy to familiar spaces. 

While they may not carry the full footprint, they’re vital chapters in Levi’s® new retail narrative, ushering in a future-forward shopping experience that’s local, personal, and unmistakably Levi’s®.

Discover your nearest refreshed Levi’s® store and step into a new era of denim style. Follow Levi’s® on Instagram and Facebook for the latest store openings and upcoming offers.