Converse brings the heart and humour of Bluey to life with a limited-edition collection of footwear, apparel, and accessories designed for fans of all ages. Inspired by the hit animated series that has become a favourite among multigenerational audiences across the globe, the Converse x Bluey collection captures the fun and joy of everyday adventures.
Through a creative partnership between BBC Studios and Ludo Studio – who together co-developed vibrant prints, character-driven graphics, and thoughtful design details – the collection transforms classic Converse icons into wearable moments of connection, celebrating the laughter, playfulness, and love that define Bluey’s world.
The collection spans a wide range of styles, each one crafted to reflect the colourful energy and emotional depth of the show. The Chuck Taylor All Star Hi features a bold canvas upper with mixed digital print techniques and core Chuck details, while the EVA Lift version includes a discoverable Bluey Star detail on the lining — a hidden homage to the show’s sense of wonder. The Chuck Taylor All Star 1V arrives in multiple variations, including a playful homage to the “Keepy Uppy” episode and a version with left and right shoes representing Bluey and Bingo, complete with fuzzy tail heelstays.
For the youngest fans, the Chuck Taylor All Star Madison and 2V styles offer easy-on functionality and vibrant character-inspired colour blocking, including ear overlays and single-strap closures with printed details.
An accompanying apparel capsule includes a Graphic Hoodie and two Graphic Tees featuring screen-printed and rubber ink artwork that bring Bluey’s charm to life in wearable form. A Go-To Backpack and Trucker Hat round out the collection with all-over prints, colour-blocked panels, and thoughtful nods to the show’s visual language — making them perfect for everyday adventures.
The Converse x Bluey collection is a celebration of creativity, connection, and the joy of being yourself. Whether you’re a parent rediscovering the power of play, a Gen Z fan, or a little one just starting to explore the world, this collection invites you to move through life with your favourite animated TV character, Bluey.
The Converse x Bluey collection launches globally on August 7 at Converse.com and at select retailers.
