Today marks the start of World Princess Week and Disney is celebrating with an all-new musical brand spot featuring music from seven-time Grammy® Award winner Jacob Collier and a ‘Let’s Party’ campaign to encourage families to throw their own Princess inspired celebration at home.
World Princess Week celebrates the incredible legacy of beloved Disney princesses and their special connection with generations of kids and fans of all ages around the world. This week will highlight the magic and fun that Disney princesses bring to every part of life. World Princess Week is part of the multi-year “Create Your World” campaign, Disney’s ongoing commitment to give kids today the opportunity and tools to use their imaginations, try new things, believe in themselves, and discover their own brand of princess magic that lies within them.
“For over a century, Disney has enchanted audiences across generations with timeless stories that ignite the imagination, and Disney princesses remain an enduring part of our storytelling—inspiring kids and fans of all ages to go beyond dreaming big, to doing big things. We created this special musical brand spot in celebration of World Princess Week, the countless Disney Princess fans around the world, and the limitless power of their imaginations,” said Mallory Wang, Vice President of Brand Marketing at The Walt Disney Company.
Be Our Guest During an All-New Musical Brand Spot
To kick off World Princess Week, Disney released today an all-new musical brand spot entitled All Princesses Make Magic. With music by seven-time Grammy® Award winner Jacob Collier, the new brand spot shows that with a little inspiration, a lot of heart, and a touch of magic, anyone can create their own world. When two young sisters throw their mum a surprise birthday party, they turn to the magic of Disney princesses for inspiration and craft a world of handmade decorations, royal costumes, and big-hearted surprises—with a little help from Dad, played by Santino Fontana, Tony Award® winner and voice of Hans in the acclaimed Walt Disney Animation Studios film, Frozen (2013). As the celebration unfolds, reality blends with fantasy and their dining room becomes a magical world forged from their imaginations.
Disney Princess ‘Let’s Party’
Inspired by the All Princesses Make Magic brand spot, South Africa is running a marketing campaign encouraging families to throw their own Disney Princess parties. Throughout the months of August and September there will be a range of social and creator content to inspire families, from crafting to party recipes and more. There will also be a Disney Princess Party page (see here) with party crafts and recipes.
Create Your World with All-New Disney Princess Products
The love for Disney Princesses extends beyond the silver screen with magical experiences at home through specialty products that ignite imaginative play. Disney Consumer Products is celebrating the second year of the Disney Princess “Create Your World” campaign bringing the magic into families’ everyday lives with collaborations, spotlighting the Princesses’ playful animal sidekicks, and adding a heartwarming layer to playtime and storytelling across generations.
A vast selection of Disney Princess toys, games, fashion and accessories will be available at leading retailers across South Africa, including Disneystore.eu this August too, offering something for Disney Princess fans of all ages. Mattel has products for hours of play, including Disney Princess Spin and Reveal Fashion Dolls (with 11 surprises), the Disney Princess 2-in-1 Stories Fashion Dolls inspired by favourite moments, Disney Princess Castle Pet Palace Playset and the magnificent Magical Adventures Castle – the ultimate Disney Princess doll house. LEGO® brings the Disney Princess Castle & Royal Pets Toy Building Playset, Disney Moana’s hilarious side-kick Hei-Hei set and Disney Cinderella’s Castle, complete with horse carriage. Enchanted playtime awaits!
Vast range of Disney Princess Titles on Disney+, Disney Channel and Disney Junior
The celebrations continue with Disney+, the home of all Disney Princess animated feature adventures, Moana 2 (2024), Raya and the Last Dragon (2021), Moana (2016), Brave (2012), Tangled (2010), The Princess and the Frog (2009), Mulan (1998), Pocahontas (1995), Aladdin (1992), Beauty and the Beast (1991), The Little Mermaid (1989), Sleeping Beauty (1959), Cinderella (1950) and Snow White and the Seven Dwarfs (1937). Not to mention the live action reimagining’s and retellings of these stories (Maleficent (2014), Cinderella (2015), Beauty and the Beast (2017), Mulan (2020)) as well as hours of animated series, shorts and specials including Beauty and the Beast: Belle’s Magical World, LEGO® Disney Princess: The Castle Quest, and much more.
Disney Channel (DStv 303) and Disney Junior (DStv 309) will be celebrating Disney Princess Week too, with the premiere of Disney’s Moana on Friday 29 August at (17:00 CAT on Disney Channel) and new episodes of much-loved Disney Jr Ariel- The Little Mermaid (weekdays on Disney Junior). As a special treat also on Disney Junior, Sofia the First will air with episodes featuring the Disney princesses themselves inspiring Sofia in her journey to be a better leader and friend.
