Sweet yet bitter. Strong yet refreshing. Few cocktails embody contrast as beautifully as the Negroni. With just three core ingredients – gin, vermouth, and Campari – it manages to be both timeless and endlessly adaptable, a drink that has captivated the world for more than a century.
As Negroni Week (16–22 September) arrives, ANGOSTURA® Bitters shines a spotlight on the cocktail’s enduring appeal and the subtle art of balance that makes it a global favourite.
A Cocktail of Contradictions
First stirred to life in Florence in 1919, the Negroni has become a modern icon. Its genius lies in simplicity – no unnecessary frills, just equal parts spirit, bitter, and aromatised wine. Yet within those three measures lies a universe of flavour: bitter and herbal from Campari, sweet and silky from vermouth, crisp and strong from gin.
It’s a cocktail that mirrors life itself — complex, contrasting, and ultimately balanced.
The Bitters That Make the Difference
While the Negroni doesn’t traditionally call for bitters, bartenders and home mixologists have discovered that just a dash of ANGOSTURA® can unlock an entirely new dimension of flavour.
ANGOSTURA® Aromatic Bitters
Adds depth and warmth, intensifying the herbaceous bite.
ANGOSTURA® Orange Bitters
Lifts the citrus notes, brightening the sip.
ANGOSTURA® Cocoa Bitters
Layers in a subtle nuttiness, perfect for cooler evenings.
With these three flavour variants, the Negroni becomes a canvas for creativity — classic at its core, but full of opportunities to surprise.
From Classic to Contemporary
The Negroni has inspired a family of modern riffs: the Boulevardier (with whisky), the White Negroni (with Suze and Lillet), and the ever-popular Negroni Sbagliato (“mistaken Negroni” with sparkling wine). Each reimagining underscores the cocktail’s adaptability while staying true to its balanced DNA.
And now, in South Africa, bartenders are putting their own spin on the icon, infusing local flavours such as rooibos, fynbos, and citrus for a distinctly homegrown touch.
A Drink That Does More
Beyond its flavour, the Negroni has become a drink with purpose. Since 2013, Negroni Week has raised millions of dollars globally for charities, proving that this little red cocktail can do big things.
Raise Your Glass
This Negroni Week, ANGOSTURA® invites South Africans to rediscover the beauty of balance in a glass. Whether you enjoy it stirred down in its purest form, or with a dash of bitters to add new layers, the Negroni remains the cocktail of contrasts — timeless, versatile, and as captivating today as it was over 100 years ago.
Discover more cocktail inspiration and seasonal serves by following ANGOSTURA® South Africa on Instagram at @AngosturaZA, or explore recipes online at www.angosturabitters.com
