On 27 November, Johannesburg’s finest culture curators, tastemakers, and trendsetters gathered for an unforgettable celebration as Gordon’s and BOS unveiled their latest innovation — the Gordon’s and BOS G&Tea alcoholic ice tea.
The launch brought together the bold energy of both brands in a refreshingly unexpected event that was vibrant, playful and promoted positive socialising.
Set against the city’s dynamic backdrop, the launch put balance and seamless joy at the heart of the event to create a brand new type of occasion and experience.
Guests were among the first to experience the new Gordon’s and BOS G&Tea alcoholic ice tea, a spirited fusion of Gordon’s crisp gin botanicals and BOS’s rooibos tea flavours.
The collaboration, now officially available nationwide, caters to consumers looking for something refreshingly unexpected and new.
“Wow, I have to say that I did not expect this blend of flavours, but it works so well. I love that it’s non-carbonated and low ABV” said Ponahalo Majapelo, Gordon’s and BOS G&Tea alcoholic ice tea content creator.
A Celebration of Note
The event perfectly captured the ethos of both brands — light, bright, and full of flavour.
With interactive installations, playful tasting zones, and creative brand touchpoints throughout the venue, guests were invited to explore a world of newness. From photogenic can lounges to immersive experiences inspired by both brands’ personalities, every detail was designed to surprise and delight.
“Two legends, one refreshingly unexpected partnership that redefines moderation. It’s familiar yet sparks instant curiosity. Bona, it’s unexpected yet makes perfect sense” added event MC and radio personality, Dimpho Makgotho.
The vibes were all about celebrating the new world and igniting laughter, building new connections, and sipping on Gordon’s and BOS G&Tea alcoholic ice tea, toasted under the Johannesburg sun.
The Soundtrack of the Season
To keep spirits high, the launch featured an all-star lineup of local talent — a mix of DJs, live acts, and genre-bending performers who brought the crowd to life including the likes of Afro Tech sensation AN.D, Gqom DJ, Lelowhatsgood, RnB DJ Mamthug and Deep House DJ, Baby Whitz.
From soulful sundowner sessions to high-energy headline sets, the event pulsed with rhythm, colour, and unmistakable Johannesburg energy.
“The Gordon’s and BOS G&Tea alcoholic ice tea launch wasn’t just a product reveal, it was the start of a movement. We wanted to create an experience that celebrated balance, creativity, and culture,” said Atlegang Moloko, Head of Marketing at Diageo for Convenience and Convenience Innovations across South, West and Central Africa.
“Seeing so many of Joburg’s finest come together to toast to moments such as these that’s what these two brands stand for.”
Maura van Styrum, Head of Marketing at BOS Brands adds, “It was a joy to see so many fantastic people come together to celebrate the launch of our new G&Tea. After all the hard work that went into creating the most delicious alcoholic ice tea on the market, it was incredibly rewarding to hear such positive reactions — revealing a refreshingly unexpected new world for our brands”.
Sip the Balance. Taste the Unexpected.
As the sun set and the lights came up, one thing was clear — the new Gordon’s and BOS G&Tea had officially arrived, and it’s here to change the game. A drink for a modern, fun-loving generation, it’s the perfect companion for every social stripe — from brunches and beach days to rooftop sunsets and beyond.
The Gordon’s & BOS RTD range is available nationally at leading retailers, on-the-go outlets, and lifestyle venues.
Meet the new G&Tea. Refreshingly Unexpected. #GandTea #GordonsXBOS
