GARNIER PURE ACTIVE LAUNCH CELEBRATES NEW AMBASSADOR SACHA

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 Garnier Pure Active proudly hosted a celebration event to welcome rising rugby star Sacha Feinberg-Mngomezulu into the Garnier family. The event, themed “Pure Performance, Pure Confidence”, underscored the brand’s commitment to empowering men to feel confident in their skin while performing at their best.

The partnership reflects Garnier’s belief in the strong connection between high-performing sport and self-confidence. By aligning with a young athlete who embodies discipline, resilience, and ambition, Garnier Pure Active continues to inspire men to embrace grooming as part of their journey to success. Sacha is joining the Garnier family as the first male Sub-Saharan Africa Ambassador.

Guests enjoying the activations

The night, hosted, by Kuhle Sonkosi featured a series of dynamic activations designed to engage and inspire guests. Attendees tested their limits in the strength & endurance challenge, experienced the thrill of a car racing simulator, and explored the skincare discovery bar, which included an interactive skin analysis station and a research and innovation demo station showcasing the brand’s cutting‑edge expertise.

“I’m thrilled to be the first male Sub-Saharan Ambassador of the Garnier family. Performance and confidence go hand in hand, and Garnier Pure Active captures that perfectly. I look forward to inspiring young men to take pride in themselves, both in sport and everyday life.” commented Sacha Feinberg-Mngomezulu.

Guests at the skin care discover bar

Garnier South Africa Brand Business Leader Roma Ramkhelawan emphasised the importance of the collaboration: “Working with Sacha is a natural fit for Garnier. He represents the next generation of sporting excellence, and his journey reflects the values of performance and confidence that our brand stands for. Partnering with him allows us to connect authentically with young men who aspire to achieve greatness in every aspect of their lives.”

The Garnier Pure Active celebration event was an evening of celebrating the synergy between grooming, confidence, and athletic achievement.

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