Philip Morris South Africa (PMSA) was encouraging adult smokers to switch to better smoke-free alternatives to smoking at the ULTRA festival this past weekend with ZYN nicotine pouches—a smoke-free product free of tobacco leaf, for adult nicotine users.
ZYN, the world’s number 1 nicotine pouch brand and currently commercialized in over 35 markets all over the world, was launched in South Africa as part of Philip Morris International’s (PMI) global ambition to achieve a smoke-free future and shift two-thirds of its net revenue to smoke-free products by 2030. Intended for adults who would otherwise smoke or use nicotine products, ZYN offers a cleaner convenient way to enjoy nicotine products without smoke, vapor, or ash.
Jonanthan Kwak, Smoke-Free Products Director at PMSA, highlights ZYN’s convenience: “Whether you’re at work, travelling, or out with friends, you can enjoy ZYN without bothering those around you,” he says. The pouches fit easily into your pocket or bag. It makes it possible for adult users of nicotine products to stay in the moment without missing out, and to enjoy their nicotine moment without smoke or smell on fingers or clothes.
“With over a billion people still smoking worldwide, smoke-free alternatives like ZYN are giving adult smokers better choices to enjoy nicotine without the smoke, ash and other hassle”, adds Kwak.
ZYN is available in a variety of flavours – such as Black Cherry, Cool Mint, Bellini and Espressino – and two nicotine strengths (3mg and 6mg), to cater for adult consumers preferences. Additionally, ZYN now introduces 1.5mg (x-low) strength with a Spearmint flavour while expanding the flavour line of its 6mg offer with Apple Mint and Citrus.
Philip Morris South Africa aims to encourage adult smokers to make better choices and enjoy the event in a more considerate way, without smoke [or smoke smell and bothering others]. “While not risk free, as it contains nicotine which is addictive, the availability of ZYN in South Africa, including at festivals such as ULTRA, provides adult smokers the opportunity to make a better choice than continued smoking”, Kwak concludes. The availability of ZYN nicotine pouches in South Africa is another significant step in PMSA’s mission to accelerate the end of cigarette smoking in South Africa.
ZYN is intended for adult nicotine users only. The best option for health is to quit tobacco and nicotine products altogether. For those who don’t, ZYN offers a better alternative to continued smoking.
