Global smart device brand HONOR has announced an exclusive partnership with the Afrotainment Marquee, promising an unmatched fusion of premium elegance, innovative technology, and lifestyle convenience at the highly anticipated 2025 Durban July.

As one of Africa’s most prestigious horse racing and fashion events, the Durban July attracts a blend of culture, style, and luxury, making it the perfect platform for HONOR to showcase its latest innovations in smart living. This year, the collaboration with DJ Tira’s renowned Afrotainment Marquee is set to elevate the guest experience, creating a space where sophistication meets cutting-edge convenience.

The Afrotainment Marquee, known for its vibrant energy, top-tier entertainment, and celebrity presence, will feature a dedicated HONOR experience zone. Guests will be treated to hands-on demonstrations of the latest HONOR devices, immersive tech activations, and stylish touchpoints that reflect the brand’s commitment to innovation and design.

Fred Zhou, CEO of HONOR South Africa, expressed his enthusiasm about the partnership, “We are proud to partner with Afrotainment at this year’s Durban July. This marquee represents more than just luxury, it celebrates African culture, creativity, and excellence. HONOR is excited to bring cutting-edge experiences to guests, showcasing how our technology complements and enhances modern lifestyles.”

DJ Tira, founder of Afrotainment, added:“The Afrotainment Marquee has always stood for world-class entertainment and unforgettable experiences. Partnering with HONOR, a brand that shares our vision of innovation and excellence, will take this year’s Durban July to the next level. We’re excited to co-create a space that’s both stylish and smart.”

The collaboration is part of HONOR’s ongoing efforts to connect with South African audiences through culture-forward moments that celebrate innovation, connectivity, and elegance.