Today sees the launch of Black Crown’s (SAB brand of African crafted gin and tonic)Afrobeatanicals track produced solely using a Plantwave sound device. In less than two weeks, the song – Be Sure, featuring the lyrics and vocals of Ama Gaisie, has already broken into the charts of 34 African countries.
Stream the song HERE
“We produced an Afrobeats track using Plantwave sound device technology with the bed music composed from the plants of African botanicals that is associated with our gin ’n tonics. From juniper, rosemary, and citrus, to name a few, this experiment produced the first ever Afrobeatanicals track.” says Candice van den Bosch, Brand Director at Black Crown.
The Afrobeatanicals track, Be Sure, is a musical masterpiece that was inspired by the hustle and bustle of the lives that South Africans live and the high need to rest up and pause for a moment. Based on this insight, a study by the Stellenbosch Business School also highlighted the ramifications of extreme burnout and what that looks like in the South African context.
- South Africa is one of the most stressful countries on the planet. We rank 69 out of 71 in terms of being a distressed nation
- 1 in 3 South Africans experiences excessive, daily work stress
- 2 out of 3 South Africans have experienced burn out
Now contrary to popular belief, Afrobeats is considered one of the most calming genres which made sense as to why this innovation would work well to alleviate stress and encourage relaxation. With a moderate BPM tempo ranging between 95-110, according to Journal of Music Therapy found moderate tempo music lowered perceived stress by up to 46 per cent, compared to silence, or high-BPM tracks.
“Through Afrobeatanicals, we advocate for our audience to ‘Put [their] Crown on Ice’, in order to press pause on the daily grind and stresses associated with being always-on and stream Be Sure now on streaming platforms.” Van den Bosch concludes.
Be Sure Milestones
- New Release – 34 African Countries – Apple Music
- Top 10 – Spotify Africa
- Play-listed on five South African radio stations
- Trace Exclusive – Africa’s largest music channel (250m reach across Africa)
