HUAWEI has officially launched the Pura 80 Series in South Africa, introducing a new chapter in flagship smartphone photography. Building on the company’s long-standing heritage in imaging innovation, the Pura 80 Series delivers one of the most advanced mobile camera systems on the market today. Its 1-inch sensor isn’t just about size, it’s backed by Huawei’s proprietary RYYB colour array, which allows for up to 40% more light intake than traditional sensors. The result is breathtaking clarity, even in low light or high-contrast scenes.
As part of the recently refreshed Pura Series, the HUAWEI Pura 80 Pro makes a bold statement by being the only non-Ultra smartphone in the industry to feature a 1-inch Ultra Lighting Camera. This breakthrough in sensor technology allows for exceptional light intake, dramatically improving image quality in both bright and low-light environments.
“With the launch of the HUAWEI Pura 80 Pro, we’re setting a new standard for mobile photography in South Africa and putting a photography studio in your pocket,” says Peter Feng, CEO CBG at Huawei Technologies South Africa. “It’s an uncompromising device that offers professional-grade imaging capabilities in a beautifully crafted handset.”
The Pura 80 Pro’s camera system rivals traditional DSLR performance in surprising ways. Thanks to Super HDR capabilities and Huawei’s physically adjustable aperture, users can manage light and depth like professionals, whether shooting portraits against sunlight or filming in fast-changing indoor-outdoor settings. Combined with the high dynamic range, it delivers nuanced details that typical smartphone cameras often miss.
See brilliance in every shot
The Pura 80 Pro’s imaging system is headlined by a 50MP Ultra Lighting Camera with a 1-inch RYYB sensor and 10-stop variable aperture (F1.6–F4.0), delivering unparalleled control over depth, lighting and mood. Whether you’re capturing the glow of the city at night or the warmth of a candlelit dinner, the camera intelligently adjusts to suit your subject, providing superior clarity and atmospheric detail.
The camera array also includes a 48MP Ultra Lighting Macro Telephoto Camera with a large F2.1 aperture and optical image stabilisation, along with a 40MP ultra-wide lens, ensuring versatility across distances and perspectives. For colour accuracy and vivid reproduction, HUAWEI’s Ultra Chroma Camera fine-tunes each shot at the pixel level, enabling rich, true-to-life hues, especially in mixed or dim lighting scenarios.
And with its physically adjustable aperture, a rarity even among flagship phones, users gain more creative control over depth of field and exposure, just like they would with a DSLR lens.
In challenging conditions such as neon-lit urban streets or moonlit landscapes, the Pura 80 Pro shines. With Super Night Mode and AI-powered scene detection, it excels at rendering intricate light patterns, realistic textures and dynamic tones.
For users wanting even more, the Pura 80 Ultra includes a dual telephoto setup, 16 EV dynamic range, and additional telephoto zoom capabilities, but shares core innovations like the 1-inch sensor, Ultra Chroma Camera, and RYYB technology with the Pro model.
Elegant craftsmanship, iconic design
The HUAWEI Pura 80 Pro doesn’t just perform beautifully – it looks the part too. Inspired by the elegance of fine Italian jewellery and a design philosophy that blends Eastern and Western aesthetics, the handset features a Silk-Textured Frame and a sleek, curved design that blends Eastern and Western aesthetics. The device is available in two refined colourways: a jaw-dropping burgundy called Glazed Red, and a timeless and breathtaking Glazed Black.
The 6.8-inch HUAWEI X-True Display™ offers a 1–120Hz LTPO adaptive refresh rate, 300Hz touch sampling rate, and 1440Hz PWM dimming for fluid, eye-friendly visuals. With peak brightness reaching 3000 nits, the screen remains clear and vibrant, even in direct sunlight.
Smart performance meets daily convenience
Under the hood, the Pura 80 Pro runs on EMUI 15, offering a host of intelligent features, including AI Messaging (which hides message content from non-owners), AI Gesture Controls, and Smart Control Button with fingerprint recognition.
Battery life is equally impressive, thanks to a 5170 mAh battery that supports 100W HUAWEI SuperCharge (wired) and 80W Wireless SuperCharge – making all-day usage and quick top-ups easier than ever. The handset also boasts IP68 and IP69 ratings, offering both water resistance and protection against high-pressure sprays.
Availability
With its large sensor, intelligent imaging system and artistic design inspired by the elegance of fine jewellery and the purity of glazed finishes, the HUAWEI Pura 80 Pro brings the essence of a professional studio into your pocket, empowering users to see, capture and express beauty in every moment.
The HUAWEI Pura 80 Pro is now available in South Africa through all retail partners starting from R889 over 36 months, including a free HUAWEI nova Y72s plus additional gifts all valued at R9,395.
Prefer to buy it outright? Visit the HUAWEI Online Store or HUAWEI Experience Stores and get yours for R24,999 and enjoy a complimentary HUAWEI nova Y72s plus additional gifts all valued at R9,395.
