Levi’s^® Icons have been lived in and loved by generations. They’re part of our collective memory. Timeless, versatile, and durable—they’re still defining the modern dress code. For the Spring / Summer 2025 Collection, icons come in the form of elevated essentials that blend Levi’s^® brand heritage with modern innovation. Rooted in Levi’s^® legacy, reimagined icons reinterprets classic styles with updated fits, rich textures, and innovative fabrications – offering effortless versatility with a contemporary edge.

For women, the 501^® Curve is the first-ever pair of 501^® jeans designed specifically for curvy bodies, balancing an authentic straight-leg look with an engineered fit through the hips and waist. It can be paired with the Shrunken 90s Trucker for a modern denim-on-denim ensemble. To give the timeless staple a truly unique look, customizations and embellishments can be made at Levi’s^® Tailor Shop locations worldwide. 

The 501^® Family is one of the most enduring denim icons. This season, the standout 501^® 90s offer a relaxed, vintage-inspired fit that pairs seamlessly with structured outerwear and soft layering pieces. It can be styled with our range of blouses for a feminine contrast or the iconic trucker jackets for an effortlessly cool edge.

For men, the 501^® Original remains the backbone of Levi’s^® denim. This collection takes an Americana-inspired approach to the classic jeans. Layer a Standard Denim Shirt under the Western Shorthorn Trucker for a rugged, fashion-forward look, or embrace denim-on-denim styling with the Relaxed Fit Trucker.

The 501^® Thermodapt innovated an icon by introducing cutting-edge functionality to classic denim. Made from 100% cotton, non-stretch fabric, this adaptive denim technology wicks moisture to keep cool in warm weather and insulates for warmth in colder climates. This icon delivers all-season comfort with an authentic denim look.

The Spring/Summer ‘25 Collection’s icons are available for purchase worldwide now on Levi.co.za and select Levi’s^® Stores.