PEP is bringing the sunshine this summer, launching their 2025 Summer Collection filled with on-trend, affordable, and versatile pieces for the entire family.

Shoppers will be glad to know that the new PEP summer range has familiar favourites like R39.99 100% cotton baby rompers, R89.99 ladies’ dresses and the iconic R99 ladies’ denim, all at last year’s price, which they like to call a price freeze!

PEP has built on these familiar favourite categories by adding new statement pieces such as heritage print dresses, skirts, shorts and shirts, an occasion wear range and a new Hello Kitty and Friends character range for the kids.  The new summer range was built for families in mind so that moms can find matching prints in every size from baby through to adults, and we’re especially excited about PEP’s new Christmas PJs.

This summer season, PEP has focused on improved fabrications and quality details across both fashion and homeware, with a strong focus on comfort, durability, and design. Each piece is thoughtfully created to help customers express their style, from casual everyday wear to special seasonal looks, all without the high price tag.

“PEP’s purpose is to make it possible for everyone to look and feel good,” says Stefan Voges, PEP Chief Executive. “This Summer, we’re proud to offer our customers more of what they love in clothing, footwear, accessories and homeware with fresh new looks, timeless essentials, and good quality – all at affordable prices that won’t change throughout the season.”

With over 2,700 stores across Southern Africa, access to your new summer wardrobe has never been easier or more affordable. Visit pepstores.com to browse the latest range and find a store near you.