South Africans are about to experience a new kind of lift as Red Bull® announces the arrival of Red Bull Xero, landing locally in November 2025. With zero sugar, low kilojoules, and its own unique taste, Red Bull Xero offers a refreshing way to enjoy wiiings – anytime, anywhere.

Red Bull Xero expands the brand’s local range by introducing a distinct, no-sugar flavour that’s different from Red Bull Sugar free. The sleek matte light-blue cans open to a burst of pleasant sourness, with notes of tutti frutti, pineapple, and vanilla for a bold, balanced taste that’s both sweet and tart.

And because it provides the same wiiings as Red Bull® Energy Drink with sweeteners and zero sugar, it’s handy for that last-minute study session, a morning commute, a long day at work, an evening workout or that late night with friends.

Benefits of Red Bull Xero:

• Stay alert: Red Bull Xero contains caffeine that helps to improve concentration and increase alertness.
• Reduce fatigue: Red Bull Xero contains B-group vitamins (niacin, pantothenic acid, B6, B12), which contribute to the reduction of tiredness and fatigue.
• Balance your body: Red Bull Xero contains taurine, an amino acid that occurs naturally in the human body and is involved in a range of processes including regulation of water/electrolyte balance at the cellular level.

TASTE THE DIFFERENCE. FEEL THE WIIINGS. ZERO THE SUGAR.

Red Bull Xero will be available nationwide from November 2025 at major retailers, convenience stores, and gyms across South Africa.