Kérastase introduces the new face of the brand for 2018.
Model, actress, and activist Emily Ratajkowski refuses to let others define who she is. Emily embodies a cool, free spirited, and confident woman. From the fashion world to social media, she is everywhere, featured on the covers of major fashion magazines, and on Instagram where 15 million followers are inspired by her.
Emily is the ultimate beauty icon, and the muse to some of the most influential hairdressers. For her, hair is a symbol of empowerment. It is a power she, and Kérastase, are sharing with women around the globe.
Emily talks to women in a very modern, aspirational way, she is an activist for women’s rights and doesn’t hesitate to speak up on her social media.
“Beauty comes from within, it’s a confidence, a way to empower yourself.
She defends a woman’s right to be a strong, capable and sensual being. To take control of her own body. To be both brainy and sexy. And never to be limited by what others think. It is a message she shares with women throughout the world, speaking up on issues from body shaming, to sexism and discrimination. She is unapologetic. And then there is “Baby Woman,” the very personal and thought provoking essay she penned for Lena Dunham’s feminist Lenny Letter, that has become a must read for every adolescent girl discovering her womanhood. More than anything, she advocates for understanding and respect.
She is hair obsessed. It is part of her allure, her source of power. Continually changing her cut or styling, hair offers infinite ways to display her creativity, her mood. She chooses when to be ultra-chic, playful or seductive. Long, glowing, luxurious, dressed-up or loose and flowing, it has to be taken care of – defended. And for that, Kérastase is her closest ally.
With a charisma on and off camera, she moves effortlessly between the worlds of art, fashion, music and cinema. She starred in the hit thriller, Gone Girl and is soon to appear in Cruise, In Darkness and Welcome Home. Her passion and energy transcending everything she touches.
Rarely out of the spotlight, Emily Ratajkowski remains very much her own woman. Born in Britain, she moved to Southern California when she was five. Having a mother who is an English literature professor and a father who is an abstract painter, the 26-year-old grew up surrounded by books, art and close family ties. It’s an important part of who she is, giving her the support and perspective she needed to begin modeling at 15 years old. A girl who likes chess, good food and listening to music, she studied Fine Arts at UCLA before leaving to concentrate on her modeling career. Today, she continues to read avidly, to draw and to collect art.
What helps me feel sexy and good about myself ?
Emily Ratajkowski, “I am honored to welcome her in the Kérastase family. I am excited and proud to be chosen as a Kérastase ambassador. Hair is essential to how I express myself. I love that feeling of clean, textured, natural hair, that instantly makes me feel more confident. I consider my hair as the reflection of my inner strength. It’s not an ornament but a way to express and empower myself. I think that’s true for all women. There’s such an empowering femininity to hair. It allows women to define who they want to be.”