This year, South Africa’s well-loved soccer team, Kaizer Chiefs, celebrates its 50th birthday. As part of its calendar of events, the soccer club has chosen to support local, small businesses in design, craft and visual art.
A bold and unusual step for a soccer team… but then, Kaizer Chiefs has always been brave and groundbreaking. “It’s not only international brands that should have sole preserve of acknowledging our local talent, “says Jessica Motaung, head of marketing for the club. “BMW and Louis Vuitton have recognised the likes of Esther Mahlangu, we should too.”
As such, Kaizer Chiefs will, in partnership with HmC, be commissioning once-off, limited-edition prints and objects, from chairs, to jewellery, fabrics and baskets. Each artwork or design piece will be conceptualised with Kaizer Chiefs in mind, and will portray what soccer means for the soul and psyche of South Africans.
Curated to include emerging and established South African creatives, the selected studios include: Ardmore Design | Artist Proof Studio | Hamethop | Lalela | MAXHOSA Africa | Pichulik| Pone | Sinegugu
In partnership with HmC Fair 2020, Kaizer Chiefs will present this collection to the public. “Small design businesses, crafters and artists power our economy, and preserve our heritage. We are committed to supporting them through sustainable initiatives such as these,” confirms Jessica Motaung.