TRACE SPORTS REBRANDS TO TRACE SPORT STARS ON DSTV

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TRACE Sport Stars is the first entertainment channel dedicated to the lives of sport celebrities. It takes a unique behind the scenes access on sporting icons.

The brand evolution reflects the editorial move to give the channel a stronger focus on stars and sport celebrities. The introduction of the new brand provides an immediate recognition and indication of the channel content. Together with the new brand, TRACE Sport Stars is also introducing new programmes made by international award winning producers that will offer great and engaging viewer experience related to Sports celebs.

Olivier Laouchez, CEO, TRACE Group, said: “In less than 2 years, TRACE Sports got distribution and exposure in 103 countries all over the world. In our increasing competitive landscape with hundreds of channels available to viewers, we have decided to capitalized on our uniqueness editorial content: the Sport Stars. This brand evolution (TRACE Sport Stars) starts in two of our key markets: Africa and UK. The addition of the «Stars» component in the channel  branding and the launch of new programs will give us acess to a larger, younger and more female audience. This move will help us maintain our unique competitive advantage in the Pay-TV market, providing the very first and best Sport Entertainment network.”

WATCH AND WIN WITH TRACE SPORT STARS

To celebrate the rebranding, a massive competition, starting today, has been organised with DStv, TRACE’s exclusive distribution partner in Anglophone and Lusophone Africa.

The competition starts on 3rd of July and will close on Wednesday 31st July – see below for more details.

DAILY PRIZE: R1880 (or equivalent)

1st PRIZE: VIP TRIP TO LONDON FOR TWO

• Meet and greet a famous sports star

• Direct flights to London Heathrow

• Three nights’ accommodation staying at the 5* ME Hotel in Central London

• Restaurant vouchers for three evening meals @ STK, Duck & Waffle and Sushi Samba

 • Two tickets to West End show ‘Book of Mormon’

 • Relaxation Package at the Montcalm Hotel Spa

 • £500 Selfridges spending voucher, which includes personal shopper (for winner only)

 • £1000 spending money which will cover the following (lunch, travel cards, insurance, visas…)

 2nd PRIZE: Cash prize of R18800 (or equivalent)

 3rd PRIZE: iPad Mini – 32GB

 4th PRIZE: x2 PVR decoder + 2 months’ free subscription


ENTRY MECHANISM

 Viewers will have to watch the channel between 19:00 & 23h00 for a chance to view the secret code, which will be revealed on screen during the ad breaks within a designated 20 second promotion. Viewers will be able to enter via www.dstv.com. A final draw will take place on Thursday 1st of August for all theprizes (daily cash + 4 other prizes). Competition open to all Africa. T’s & C’s on www.dstv.com or www.trace.tv

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