Johannesburg, 23 April 2014: Entertainment phenomenon and “unradio” host Gareth Cliff is continuing to explore exciting new pastures with his own pan-African TV show – going LIVE 5 days a week on Comedy Central Africa.
Irreverent new talk show “The Gareth Cliff Show Live on Comedy Central” will be aired live every Monday to Fridayon Comedy Central (DSTV Channel 122), on comedycentralafrica.com and on cliffcentral.com from 1 May.
The live breakfast show, airing from 07.35 CAT to 08.50 CAT every weekday, will feature calls, live interviews and a cheeky sideways look at the day’s news stories from Cliff’s new “CliffCentral.com” project, helped along by Cliff’s regular posse of collaborators including Damon Kalvari, Leigh-Ann Mol, Mabale Moloi and Siya Sangweni-Fynn.
According to Gareth Cliff, “With the dramatic changes in the broadcast landscape in a relatively short period of time, people are already listening to radio everywhere except on the radio, with online being the frontrunner. The partnership withComedy Central not only gives our audience a traditional platform to join us as they’re getting ready to start the day, but is an opportunity to uncover fresh local content in a way that has never been done before in South Africa – reality radio!”
Evert van der Veer, Channel Head, Comedy Central, Africa, commented “This is Comedy Central’s first daily live show in the African market and we are thrilled to be partnering with a host of Gareth Cliff’s calibre, polish and experience to bring this new comedy concept to these shores. The addition of a localised editorial voice to put things in perspective for SA viewers adds a broad new dimension to our comedy portfolio.”
MultiChoice Content Head, Aletta Alberts said they had great expectations of the show. “We have always supported new ideas and this exciting and fresh addition to the Comedy Central line-up will make the channel even stronger, reinforced by this local flavour. Gareth gives our viewers a voice to interact with this strong global brand.”
To join the conversation about the show, add #CliffComedyCentral to your tweets.