Prepare for a Total Sensory Overload with Cadbury 5Star
Cadbury is excited to reveal the biggest chocolate bar launch in over a decade…. a mouth-watering combination of Cadbury chocolate, sure to tantalise your taste buds. This new bar is made of chewy golden caramel, wrapped around a soft chocolate cream centre and crunchy biscuit bits.
This exciting chocolate bar offers exactly the kind of taste experience that younger millennials are looking for. It is edgy, daring and packaged in a unique, eye-catching wrapper.
To celebrate this sensational addition to the Cadbury family, 5Star was revealed to thousands of consumers at the annual Ballito Pro in Kwa-Zulu Natal on the 30th of June 2016. In addition to the launch event, over the next few months Cadbury 5Star will be supported by a jam-packed interactive marketing campaign, to further drive trial and brand awareness. So avoid FOMO, and get yourself a 5Star chocolate bar to experience a full on sensory overload.
“As market leaders, we launched Cadbury 5Star keeping in mind the ever-changing consumer palette and we believe that it offers an unforgettable taste experience, especially for our younger consumers” says Grant van Niekerk, Mondelez SA Category Lead for Chocolate.
Cadbury 5Star is available in selected stores nationwide. For more information, follow us on snapchat using Cadbury5StarSA or like us on https://www.facebook.com/Cadbury5StarSA #Gimme5Star
