Stimorol announces refreshing NEW LOOK & the addition of its first Female Ambassador
This year, South Africa’s number one gum will continue in its’ quest to encourage consumers to pick up the refreshing habit of chewing Stimorol with the introduction of its bold new logo and packaging design.
As the market leader in innovation and fun in the gum category in South Africa, the transformation to the eye-catching new packaging and logo continues to show Stimorol’s commitment to remaining the coolest gum in the country.
Andrea Cloete, Mondelez SA Senior Category Manager of Gum says: “We are thrilled to share this refreshing change with South African consumers. A lot of research has gone into the packaging and the new look is a more contemporary Stimorol, while still staying true to the brands heritage.”
To celebrate the new look and help to spread the refreshment even further, is vibrant duo Thabo Mafisa and Jesse Suntele who joined forces as Stimorol’s ambassadors in 2015. Thabo and Jesse have been hugely successful as ambassadors and to build on this success, Stimorol got its fans involved to help select a 3rd ambassador – with model and blogger Serati Maseko taking home the title. All three ambassadors will continue to spread the word about mouth and mind refreshment to an even wider audience.
Serati says: “Since officially joining Thabo and Jesse, I have met so many people, just like me, who want to be refreshed by Stimorol.” Thabo adds “We are excited to be a part of the movement to encourage and motivate consumers to swop out their bad habits for better ones – like chewing Stimorol.” Jesse concludes: “We are also amped to add Serati to the crew and we look forward to getting even more people to realize that Stimorol is the gum to go to when you need ultimate refreshment.”
Stimorol is the one habit that refreshes mouth and mind, helps you focus and take everything in your stride. It is the habit of being the more focused, more alert, more in the moment and in sync version of you.
Follow @StimorolSA on Twitter and like us on www.facebook.com/StimorolSA. #MouthandMindRefreshment