Incredible diversity in the LEGiT Summer range!
Summer is ever so hot with some record breaking temperatures nationwide! It’s about to get even hotter with the relaunch of the Limited Edition summer range in the form of a shop in shop available exclusive to LEGiT stores! The collection on offer includes three capsules including the festival shop, the holiday shop and the party shop. “The diversity in the fashion will ensure that every customer finds an item or ten that suits her personal style perfectly with much of the brand focus being on redesigning and ensuring that the range is home grown and relates directly to our customers” says Bongi Marabe, Head Buyer: LEGiT.
The month of October will house the items that are more feminine and glamourous. The prints across the apparel, footwear and accessories are inspired by the festival story. The items encapsulate the spirit of the adventure seeker, who is ready to take road trips, hit the festivals across the country and look sizzling hot while doing it. She wants the option of taking on a formal twist to each of the looks.
November brings us even closer to the holidays and this is the perfect time for the LEGiT customer to jazz up her wardrobe with the trendy offering of the resort wear capsule. The offering takes one from the beach and beyond. The summer essentials are in this capsule and will ensure that you stand out head and shoulders above the crowd whether at the beach, at the club or even at your graduation. The customer will undoubtedly be one of the cool crowd.
Then LEGiT makes sure that you end the year off with a bang in December where there is plenty to celebrate. A selection of the customers favourite summer styles are all available in this capsule
that is characterised by dresses, shirts, off shoulders and jumpsuits! You will note the development of the range in textures and colours from fresh and neutral to rich and luxurious. The influences are drawn from the present-day modern icon. Be on the lookout for this fabulous offering launched in stores already from 19th September 2016.
Ayanda Thabethe joins the LEGiT family for the Limited Edition summer range as part of a long list of celebrity collaborators. She is the perfect balance of strong, confident and warm and disarming with her radiant smile. Ayanda is recognised nationally for her personal style and talents alike. Ayanda freely moves between her roles as an actress, TV host, model and business owner. She encompasses the go getter attitude that is an inspiration to many South African women. All that she does and is speaks directly to who the LEGiT customer is.
“As a brand, we are excited to collaborate with Ayanda Thabethe for the Limited Edition range. Our collaborations are about finding great synergies,” says Ocean Ngobeni, Brand Manager for LEGiT. “Her fashion sense and career made a perfect match to collaborate with LEGiT who celebrates young, carefree and driven you women and who appreciates value. Our Limited Edition range offers a day to night solution for our customers who are very aspirational, trendy and fun, wants to look good without breaking the bank”.
Now that the range is currently in-stores you will see for yourself what we mean when we say that all your summer essentials are now in LEGiT stores.