“Wrapped up and ready for the festive season – Coca-Cola introduces the bottle with a bow”
As 2016 draws to an end, Coca-Cola is getting into the holiday spirit by transforming the label on 1 litre bottles into a festive Christmas bow. These bow label bottles are available instore now across all four variants in the trademark, Coca-Cola Original, Coca-Cola Zero Sugar, Coca-Cola Light or Coca-Cola Life.
Turning the brand new and joyous label into a bow involves three basic steps: Peel back the label, pull the strip and last but not least, reveal the festive Christmas bow to make someone happy!
“This Christmas, we want to bring a generous bout of extra special holiday cheer to South African homes in the best way we know how: the Coca-Cola way,” says Southern and East Africa Marketing Director, Sharon Keith. “Coca-Cola makes each occasion and moment just that little bit more special and memorable, and with our new Christmas bow label bottles, we want to be present at every laugh shared between friends, at every South African gathering, and we want to be passed along the family table at every Christmas dinner.”
Keep an eye out for Coca-Cola’s festive packaging and unwrap the joy with your bow label bottle. “Enjoy the Feeling” this Christmas…just the way you like it.