TRACE Urban nabs coolest accolades at this year’s Generation Next Awards.

TRACE Urban has earned itself yet another set of accolades at the Generation Next survey in the categories: Coolest TV Channel and Coolest TV Music Channel.
TRACE Africa, which was launched in September 2016 and is geared at playing only the best in urban African music, was voted top 5 Coolest TV Music Channel – a resounding endorsement to African music.

Generation Next has become an industry performance benchmark for top performing South African brands.

Now in its 13th year, the annual youth trends and insights gathering was held at the Sandton Convention Centre on May 11, 2017.

Senior Vice President for TRACE Southern Africa, Leo Manne, says this acknowledgement is an honour: “As 2017 marks TRACE Urban’s 10th year anniversary, it is encouraging to get this kind of validation for the ninth year in a row. We aim to continue putting in the work to ensure we are the youth’s favourite spot for urban entertainment.”

To showcase the winning brands and trends, the annual Generation Next supplement will be published in the Sunday Times on the 14th May 2017.

TRACE is a brand and multimedia group focused on two of the most popular entertainment segments: Music and Sports Celebrities. TRACE offers five formats of thematic television channels with 18 localized versions distributed in 180 countries. TRACE has the most widely distributed and preferred music entertainment channels in Africa active in the radio, digital and mobile services space. TRACE channels also partner in and organize special events aligned to its editorial pillars. TRACE is owned by Modern Times Group (75%) and its founder and management team (25%).

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