Allure is back and this year it’s bigger, better and fit for royalty! The Allure lifestyle marquee will be hosted at the 110th Prince of Wales Cup, where the ultimate match of the series will see the South African and Kenyan Polo teams taking each other head on at the Rosefield Polo Club in Gauteng on 10 September 2017. The theme for 2017 is Be Bold. Be You. Be Polo. (#BeBold), which speaks to Africans exploring new lifestyle spaces such as polo, but remain true to what defines us as Kings and Queens of Africa.

“While having a good time is an element, Allure is using it as a platform to enlighten a new audience that has not previously had exposure to the sport about everything it encompasses from the rules, etiquette, fashion and traditions of the game. It is also a great network to expose South Africans to various economic avenues available within the Polo sport,” says Bonnke Shipalana, Allure Founder.

This match (SA vs Kenya) in particular is quite symbolic as while the sport hasn’t risen to the level of popularity it has in South Africa as it has in the rest of the continent, it has been well-enjoyed by the market for quite some time in the rest of Africa, particularly East and West Africa.

The Allure Lounge promises to bring class and a dynamic twist to the day whilst epitomising the marriage of supreme leisure and lifestyle. The Polo Series is as much about the horses as it is about the memories and experiences the event represents. The Allure Lounge concept, #BeBold, is designed to inspire and invite spectators to experience the Polo Series through appropriate fashion, premium beverages and entertainment in a relaxed and authentic atmosphere that characterises the fusion of all South Africans into a space that has always been perceived as traditionally reserved for the elite.

The day will wrap up with the Polo Series’ only after party hosted by SA’s finest deejays; and promises beautiful views, wonderful surroundings and endless opportunities under the Gauteng sun. Polo has never been this fresh or bold or alluring!

Ticket information: 10 September 2017 I Rosefield Polo Club I Doors open at 12h00

Allure Picnic Garden R2 200 (excl. VAT) per person I Allure VIP Lounge R4 300 (excl. VAT) per person  Ticket price inclusive of access to Allure After Party I Tickets now on sale at

Group or lounge booking discount available I Allure will be hosting the only After Party at the event.

For more information, contact: Xolani at The Communications Firm –
Tel: (011) 463-7550 I Email:

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