Leading South African Mobile Network Cell C, officially launched an exciting partnership and app with media personality Bonang Matheba. The app is the first of its kind and will curate exclusive content to subscribers and fans.
“Bonang by Cell C” boasts features such as exclusive photos, videos, never seen before content and will grant subscribers an all access pass into Bonang’s life as she shares tips on make-up, outfit of the day to her videos and songs.
Inside the app:
Love it – Get tips and learn about Bonang’s favourite items and habits.
Play it – Listen to Bonang Matheba’s song and playlist picks and watch her favourite videos of her personal life with friends and family.
Do it – Get recommendations on what to eat, how to dress, best places to go and experience your own celebrity moment.
AMA (Ask Me anything) – Shoot your question and Bonang will have the answer for you.
24/7 – Automatic feed of Bonang’s social updates from Twitter and Instagram
“People love Bonang, and want to know what she is up to all-the-time, the app will give not only Cell C subscribers but the South African market at large an exclusive insight on how the Queen does it, from tips and tricks, business ventures and moments with her family and friends. Simply visit the google Play Store to download the “Bonang by Cell C” app to start accessing this rich media content exclusively produced for the fans. This innovative platform brings relevant content and an application that allows customers to engage and interact with their favourite celeb in one place. We are excited about this partnership with Bonang, and are certain that this is only the beginning of greater things to come. We would like to welcome Miss Matheba to the winning network.” says Cell C Chief Executive Content, Surie Ramasary.
“I absolutely can’t wait for people to get the app as I share exclusive moments of my life. The timing for this app couldn’t have been more perfect because there’s a lot to share from my TV show to what I’m up to in my daily life – I am excited about the launch of “Bonang by Cell C” and look forward to a great partnership with the brand” commented Bonang Matheba.
What do you think?