Rolling out the red carpet of retail, Eastgate Shopping Centre is in pursuit of its fresh, new face for 2017.

A coveted annual event on the fashion and retail calendar, the Eastgate Look of Fashion, will be hosted on Saturday the 23rd September 2017. Fresh-­‐‑faced hopefuls, between the ages of 17 and 25, will take to the stage to claim the title of the new face of Eastgate.

With an electric atmosphere and a diverse mix of shoppers, supporters and style icons, the Strelitzia Court will showcase some of South Africa’s shining stars strutting their stuff in this signature event. The event will be a visual feast of fashion and unparalleled entertainment, supplied by Eastgate, recognised as a retail leader in branded fashion trends.

So much more than style, the Eastgate Look of Fashion renowned for its rich history and prestige as a pageant.

As Brand Ambassador of Eastgate Shopping Centre for the year of her reign, the winner will walk away with a host of prizes, including an all expenses paid trip overseas to participate in an international pageant.

Eastgate’s Look of Fashion, before going on to win Miss South Africa in 2010 and 2012 respectively. Eastgate’s Look of Fashion winner 2016, Anzelle von Staden went on to win La Stella D’Europa.

Celebrated for having something for everyone; Eastgate Shopping Centre is the shopping and lifestyle hub of Johannesburg’s East Rand, and since its inception in 1979, has evolved into a world-­‐‑class retail establishment synonymous with style.

Entries will run from the 12th to the 27th August 2017, and scouts will scour the mall for standout beauty over the upcoming weekends. A professional photographer with a temporary studio will be located near the Zara store and competition entry forms found at the info desk in the centre. Online entries:

Marilyn Ramos held the title of

The theatre of events is as follows:

Call for Entries: 12 August – 27 August 2017

Top 30 Selection: 29 August 2017
Top 12 Selection: 1 September 2017

Build-­‐‑up to the Finale: 9 -­‐‑ 17 September 2017

Finale: 23 September 2017

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