HUGGIES BRINGS US THE WORLD’S FIRST BABY MARATHON

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A day that will go down in history. A day when four ridiculously cute babies, kitted out with specially-designed distance-tracking devices, will embark on the greatest challenge any baby has ever undertaken, The World’s First Baby Marathon!

Research has shown that babies can generally move anywhere between 1-7 km in a single day. The World’s First Baby Marathon is going to put this theory to the test and measure how much babies really move. The chosen little ones won’t actually be crawling down the streets. They will instead attempt to complete 21km, over a 7-day period, across some of the toughest terrain known to babies – their very own dummy-dotted, soft-toy-strewn homes.

These four little athletes will be crawling, walking and waddling through their everyday routines wearing a specially designed distance-tracking device. “We worked incredibly hard over the past 8 months, with a company called Brand Foundry, who helped us come up with a piece of technology that could not only track the little one’s movements and convert this into kilometres but be safe to use for them as well,” explains Morné van Emmenes, Senior Brand Manager for Huggies®.

The World’s First Baby Marathon will see, in no particular order of cuteness, super-fast 8-month-old, Ramon “Thunder Pants” Thobejane, always-on-the-go 9-month-old, Grayson “Racin’ Grayson” Llewellyn, as-busy-as-she-is-adorable 11-month-old, Thando “Hurricane Thando” Sithole and last but not least, punching way above his weight, 7-month-old Danté “Danger Boy” Gurumurthi take on this long crawl to greatness.

During the run-up to the marathon, you can go to babymarathon.co.za and check out the babies’ profiles. You will be able to see their likes and their dislikes and even watch some of their training techniques. You will also see their choice in Huggies® gear, Huggies® Pants or Huggies® Gold, because every little athlete needs the perfect fit.

You can sign up to The World’s First Baby Marathon to stay informed about each different stage of the marathon. When signing up you will be given your own unique race number which will put you into the draw for some amazing Huggies® and adidas hampers.

So, what are you waiting for? Go sign up and don’t forget to tune onto babymarathon.co.za on September the 18th to watch all the action unfold in The World’s First Baby Marathon!

The World’s First Baby Marathon is proudly brought to you by Huggies®

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