Twinsaver celebrated the success of their women’s campaign #CelebrateWomen. The campaign celebrated women with a special edition Floral Fresh pack and featured 18 real and inspirational female cancer survivors.
For every special edition pack sold, Twinsaver donated R2 to CANSA and a total of R300 000 (three hundred thousand rand) was raised for the duration of the campaign.
“We are grateful to Twinsaver for their support in raising awareness about this disease and heroing courageous women. As an association, the funds will go towards breast cancer education and awareness, providing care and support through more mobile clinics in rural areas as well as updating current CANSA educational material”, says Lucy Balona, Head of Marketing and Communication at CANSA.
“As a proudly South African brand, Twinsaver recognises women as an integral part of any society and should be celebrated for the role they play in our communities. We wanted to run a meaningful campaign that stood by the fundamental values of the brand,” says Chevonne Wilkins, Twinsaver Group Marketing Director.