“We need 4 hugs a day for survival. We need 8 hugs a day for maintenance. We need 12 hugs a day for growth.” – Virgina Satir.

In light of National Hug Day Huggies® is sharing its support of “The Big Hug” campaign. This campaign was created by a group of extraordinary kids wanting to lead the charge towards more empathy and healing by connecting the world through a BIG HUG.

With the help of the public, these kids will attempt to set a Guinness World Record on National Hug Day for the largest group hug in St. Petersburg, FL on Sunday, Jan. 21st. Their aim is not only to set the record but to create a movement of hugging around the world.

So, on National Hug Day, Huggies® South Africa would like to encourage you to take a moment and hug those around you in support of the movement. Each time we sincerely hug someone, we are conveying our love and joy for that person in a way that can never be explained through our words alone. We feel all our burdens ease away while we are in a hug, and those worries are replaced by increased feelings of happiness and trust.

It is known that human contact has many health benefits² and can improve both psychological and physical development. It can help build a good immune system, decrease the risk of heart disease, and decrease levels of stress in women. Never underestimate the value of physical touch or hugging your children.

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