Coffee is the fire that fuels millions of South Africans every day.
Coffee consumption is moving beyond being just a daily ritual; from making a relaxing mug at home to grabbing one on the go, the pleasure of the perfect cup has become part of our lifestyle. As the fastest-growing sector in emerging local markets, our obsession with coffee is showing no signs of slowing down. But what’s next for the South African coffee industry?
Treat yourself to our coffee trend forecast for 2018:
Iced Coffee
The unforgivingly hot African climate doesn’t always make a hot cup of coffee the best choice. The solution? Make yourself a delicious Iced Coffee treat at home. In keeping with the trend, Nespresso has launched two Limited Edition coffees – Intenso on Ice and Leggero on Ice – that have been specially crafted for iced coffee preparation to keep you cool in the warm summer months. Take it to the next level by turning your iced coffee into coffee popsicles.
Coffee Cocktails
Gone are the days of the humble Irish Coffee. In 2018, we expect to see a multitude of applications for coffee in cocktails. A host of new drinks hitting bottle store shelves see beans being infused into everything from beer and cognac to vodka and whisky. From espresso martinis to Amarula and coffee on ice, a boozy brew is the drink of choice for entertaining at home or enjoying in the trendiest bars.
Convenient Caffeine
Sometimes it’s just not possible to slow down and smell the coffee, so why not grab it on the go? Make the sustainable choice and opt for an eco-friendly Nespresso travel mug. Top it up with your favourite brew at home or get your barista to use your travel mug instead. The best bit? This mug is perfect for hot and cold.
Sweet and Simple
Coffee is becoming more popular for younger generations. In fact, the fastest growing demographic of coffee drinkers is millennials. While more learned palates enjoy the acidity and bitterness of black coffee, coffee trends at large are moving towards sweeter beverages to appeal to the tastes of millennials. This means an increase in coffee-syrup infusions, iced coffees, sweet coffees or a preference for natural coffees due to their sweet notes.
Becoming the Barista
High quality, gourmet coffee is the name of the game and the far more discerning consumer of 2018 is taking matters into their own hands. A craft coffee fix is no longer just available from your local roastery; Nespresso machines with unique settings and a range of capsules encompassing different intensities and flavours makes your coffee experience quick, easy and best of all, customisable, all in the comfort of your own home.
Because of the prevalence of coffee in our culture, and ease and convenience of getting your hands on the perfect cup, the general trend is maximising on the experiential value of your coffee. Hot or cold, at home or with friends, your coffee moment is what you make of it. Here’s to leaving average coffee in 2017.
Discover a new dimension of coffee for your recipe to the perfect summer. Intenso on Ice and Leggero on Ice will be available for a limited period from Nespresso booths and boutiques nationwide, as well as through orders from the Nespresso Club on 0800 63 777 3 and online at www.buynespresso.com from 19 January 2018.
