South Africa’s much loved aerated chocolate, Cadbury Dairy Milk Bubbly – has a refreshed look and vibrant new wrapper, designed to give the range a more contemporary feeling of bubblified fun. This trendy colour palette, is sure to pop out on shelf.
To celebrate this exciting change, a digital campaign was created to encourage consumers to #GetBubblified with Bubbly in a delightful and playful way. Fans will be encouraged to visit an online platform where they can mix up different sounds, from beatboxing to acapella, for an amazing Bubbly Beat. The final beats can then be shared with family and friends, to get them Bubblified.
Also, look out in-store to see how these distinct pops of colour on each Bubbly wrapper identify your favourite flavour, whether it’s Original, Mint, Top Deck or Oreo.
Cadbury Dairy Milk Bubbly will still be available in its unique mould shape that consumers have come to love, with its soft, round chocolate bubbles on the inside and outside. It melts in your mouth for a smoother, lighter and creamier moment – making it the best way to enjoy your favourite milk chocolate.
“It’s been an amazing journey evolving the Bubbly family and we hope chocolate fans will enjoy everything we have in store for them. More so, we hope that the exciting integrated campaign will give Bubbly fans more reasons to create spontaneous, shared moments of fun with friends,” says Grant van Niekerk, Mondelez SA Category lead for chocolate.
Follow @CadburyDairyMilkSA on Facebook or @Cadbury_SA on Twitter for more information.