Fisher-Price, the leading baby and infant pre-school brand across the world, is throwing open the virtual doors to its brand new Fisher-Price Toy Museum – the first-of-its-kind experience which digitally showcases classic Fisher-Price toys from the past nine decades in a colourful and fun exhibition especially created and curated for Instagram.
In what is being dubbed the ultimate trip down memory lane for people of all ages, the grand opening of the Fisher-Price Toy Museum will be on 16October where visitors to the official Fisher-Price Instagram page will be able to rekindle their relationship with some of their favourite Fisher-Price toys through a colourful and interactive exhibition of images and videos.
Last week the world-famous toy company has released 9 images to select press outlets to preview what visitors to the museum can expect to see when they log on. At the museum, the legacy of Fisher-Price toys will be on full display. In honour of the brand’s anniversary year, the museum will feature more than 90 different exhibits that will be organised by decade, enabling visitors to easily locate the vintage toys from their childhood.
The launch collection will include a variety of classic products creatively designed by artist and designer Leila Fakouri, who focused on keeping the toys as the star of each environment while incorporating dimensions and textures to create an authentic museum feel.
Specific exhibits include Snoopy Sniffer, which launched in 1938, and sits atop a fabricated slice of blueberry pie, the iconic Roller Skates, which were first introduced in 1983, and are showcased in a miniature roller skating rink complete with the wood paneled flooring and carpeted walls, and the Soothe & Glow Seahorse, which launched in 2008, and is displayed underwater in an aquarium setting.
Artist and designer Leila Fakouri says: “These toys were designed and created in a variety of time periods spanning almost a century. Each decade has its own style, colours, vibe and nostalgic memories. I focused on bringing this to life by curating a beautiful and complex variety of installations that reflect the visual language of each time.”
“The Fisher-Price Toy Museum was inspired by the idea that, whether you were born in the 1950s, 1980s or 2000s, everyone has a memory of their favorite childhood toy, and many of those are from Fisher-Price,” said Chuck Scothon, SVP and Global Head of Infant and Preschool, Mattel. “The intent of this museum is to take visitors back to their unique childhood experiences, and give them the opportunity to relive their youth, even if just for a few moments.”
Fisher-Price are partnering with Time Out across Europe for the launch of the Virtual Toy Museum. Creative content will be produced for 7 markets including London, Paris, Barcelona, Rome, Berlin, Istanbul, Athens encouraging parents to visit the Fisher-Price Toy Museum on Instagram and revisit the decade they grew up in. The content hosted on Time Out will include digital features and social campaigns.
Celebrating a 90-year milestone since its early founding in June 1930. The pioneering US based company, which has been a staple in millions of happy childhoods and has a rich history of innovation, was the first to use and term the phrase ‘Preschool Toys’ (1934), the first to create licensed toys and one of the first companies to make coding available to preschool kids with the introduction of the award-winning Code-A-Pillar (2016).
In 2020, during the global COVID pandemic, Fisher-Price released a special edition line of collectible action figures and Little People Community Champions called the #ThankYouHeroes where all net proceeds go to charities supporting COVID efforts.
The company recently launched a new multi-year, 360-degree marketing campaign titled, “Let’s Be Kids,” that celebrates seeing the world as kids see it, with optimism and humour whilst also extending an open invitation to grown-ups to grow-down and rediscover the joy of playtime.