Avon continues to adapt its business model to evolve with the times. An improved mobile user experience means Representatives can now easily connect with their customers, sell, manage their orders and access training via the app. The famous Avon Brochure is also fully digital, with Representatives able to provide personalised links to the brochure for their customers.
To encourage more entrepreneurship, Avon has also revamped its Representative earnings model and reduced the threshold to earn, starting from the first sale of any product. Designed with Avon Representatives, the new earnings model provides a more personalised approach to meet their needs, whether they’re brand new to Avon and require greater support, more established and wanting to grow, or a sales leader looking to inspire their team.
Creating a better world for women
To mark its 135 years milestone, Avon will award $1.35m in grants for projects which deliver on the brand’s mission to create a better world for women, which is a better world for all. This extends Avon’s existing purpose pledge of $1 for every My Story Matters story shared, a globally gallery where women are encouraged to share their experiences and celebrate their achievements. To date, Avon and the Avon Foundation have donated over $1.1bn to causes that matter most to women such as gender-based violence and raising awareness of breast cancer.
Iconic Avon posters reimagined
As an additional celebration of its rich 135-year history of championing women, Avon has enlisted British illustrator, Bett Norris, to reimagine a series of its iconic posters, showcasing a variety of people who have embodied and built the company throughout its history. Taking a selection of advertising assets from Avon’s illustrious archive, Bett has given the visuals a modern twist, reimaging the protagonists and products through a 2021 lens.
Just getting started
As a pioneer in democratising beauty with innovative, high-quality products that are accessible and affordable, Avon continues to demonstrate its success as it approaches its 135th birthday. Avon International posted a strong Q2 net revenue growth of 33.6% in its recent financials, making market share gains in key categories and countries. Online sales are also now at 2.7 times their pre-pandemic level. The company also has a number of innovative product launches such as ANEW Protinol Power Serum, Power Stay Lip Stain and Far Away Beyond.
Angela Cretu, CEO of Avon, comments: “Since 1886, we’ve done beauty differently and gone from one pioneering businesswoman to five million Representatives working, learning and earning in their own way and on their own terms. We’re just getting started, though, and we’ll continue to champion women for another 135 years and more. As we enter the truly digital age, we are committed to doing good with our people, purpose and product, and encourage all our Representatives and Associates, both established and new, to grow with us.”
Celebrating 135 years of progress and achievement
Over its 135-year history, Avon has many proud and impressive achievements, including:
- Avon products have won more than 300 awards over the last three years and the brand sells three lipsticks every second
- Avon sells seven bottles of fragrance every second – more than any other brand
- 70% of Avon’s scientists are women
- Together with our customers and Reps Avon has donated over $1bn to the causes that matter most to women
- Avon has donated $10m to charities across the world every year for the past decade
- Avon has funded over 16.4 million breast screenings and helped 14 million women through domestic violence
- The beauty brand has funded more than $9.3m worth of educational scholarships
- 135 years of doing beauty differently with you: https://www.youtube.com/watch?v=9cBk-U5zDPg
- Add the Facebook frame to your profile to show your support as we aspire to build a better world for women, which is a better world for all: www.facebook.com/profilepicframes/?selected_overlay_id=201206068702457
ENDS
About Avon
Avon has been doing beauty differently for 135 years. Avon is a company that connects people, using the power of beauty to transform lives for the better. Millions of independent sales Representatives across the world sell iconic Avon brands through their social networks, building their own beauty businesses on a full- or part-time basis. Avon stands for gender equality, and we believe in listening to women’s needs, speaking out about issues that matter and creating positive change. Through Avon and the Avon Foundation we’ve donated over $1.1billion, with a focus on tackling gender violence and breast cancer. Avon is part of the Natura &Co Group. Learn more at www.avon.co.za
AVON GAVE WOMEN THE RIGHT TO EARN, BEFORE THEY HAD THE RIGHT TO VOTE.
We’re the company that not only brings beauty to doors, but also opens them. The company that supports over 6 million independent micro-entrepreneurs in over 100 countries and over 50 million Beauty Representatives across 50 countries.
WE’VE BEEN ADVOCATING FOR WOMEN BEFORE IT WAS POPULAR.
We make job equality a priority with women making up 70% of our Global Research and Development roles and 60% of our local Distribution Centre team. Our employer value proposition has once again been affirmed after the Top Employers Institute conferred the company with the much sought-after Top Employer 2020 award.
WE DON’T CUT QUALITY. WE CUT OUT THE MIDDLE MAN.
We’re able to sell quality products at affordable prices because we don’t use retail space. Instead, our Beauty Representatives bring you your favourite beauty items.
So, every time you buy an Avon product, you shop to empower a Beauty Representative and in turn impact lives.
WE WALK THE TALK.
As the biggest global supporter of Breast Cancer Awareness, we’ve donated over R20 million to raise breast cancer awareness. Our commitment is to reach 100
million women every year to ensure every woman knows the risks, signs and how and when to take action. We are also the organiser of the iThemba Walkathon – one of the world’s largest breast cancer awareness walks.
WE COVER BLEMISHES. NOT BRUISES.
Avon has been supporting women for 130 years, it is part of our DNA, which is why we are committed to putting an end to domestic violence against women. R29 million raised to educate women on domestic violence. R7 million to stop genderbased violence.
About Direct Selling
Direct selling is the marketing and selling of products directly to customers away from a fixed retail location. Direct selling can be conducted one-on-one, in a group or party format or online. At Avon Justine, the “direct” part of direct selling also refers to the personal component of this sales channel; it’s about building relationships with people and offering them a high level of service and personal attention.
