CRAIGELLACHIE WHISKY INTRODUCES IT’S TASTE PROFILE IN STYLE

by

 Craigellachie Whisky held an intimate dinner experience at Marabi Club in the hub of Johannesburg’s downtown scene last week Thursday evening and what an experience it was.

Popular spot Marabi was transformed into an oasis for the Craigellachie Dinner Experience – dressed in wildflowers and oak toned decor, transporting guests to a unique brand incubation.

The award-winning scotch rebels against conventional whisky norms in how it shows up and this intimate evening was no different.

The 6-part taste journey saw guests enjoy an immersive masterclass that took a unique take on the hosting – with Chef, MC and Brand Trade Ambassador sharing the hosting duties of the night.

While the MC for the night, Mzwandile Ngubeni carried the overall evening, Head Chef at Marabi Club, Chef Katlego and Bacardi Group Trade Ambassador, Nkuli Khanyile alternated in hosting intermittent taste sessions, interchanging between Whisky tastings and meal courses. The background vibe was in the trusted hands of the Marabi Jazz group, making it a mellow and wholesome night.

Guests rounded off their evening at the Craigellachie gifting booth, where personalised leather cardholders were printed on-site as a memento.

“Our aim was to create a tailored experience that will educate and connect the consumer with Craigellachie, increasing awareness of brand’s taste portfolio. We wanted to host an intimate selection of individuals who are known for their adventurous palettes, taking them through a Nose to Tail Experience of brand. Our tastings were most successful in introducing how Craigellachie can be enjoyed and we look forward to encouraging more South African consumers to expand their whisky portfolios with Craigellachie” said Chadwin Segeel, Brand Representative of Craigellachie Whisky.

For more information on Craigellachie, visit https://www.craigellachie.com/za/en/ and follow @CRAIGELLACHIE on Instagram.

No tags

No Comments Yet.

What do you think?

Your email address will not be published.