INVIGORATING THE SPIRIT OF OPTIMISM WITH JUSTINE’S CELESTIAL PERFUME

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Justine, South Africa’s unique and much-loved skincare, personal care, and fragrance company, has unveiled a new addition to its already famed collection of fragrance brands.

Befittingly named Celestial by Justine, the new fragrance is an ethereal scent that inspires the eternal optimist with renewed hope and endless possibilities to reignite their dream chaser spirit.

Living up to Justine’s brand promise of fusing science and nature, Celestial by Justine is a high-quality Eau de Parfum developed by some of South Africa’s revered perfumers with exquisite fragrance oils, captures the optimistic dreamer with a sweet, floral essence that represents her dreamlike wonder. The Celestial woman is inspired by the visionary with utmost hope, leaving a trail of endless possibilities wherever she goes.

“When designing the new fragrance, we wanted to gift women with a renewed feeling of optimism to follow her dreams no matter what her limitations have been,” says Momin Hukamdad, Executive Director: Commercial Marketing Justine. “The outcome was a celestial-inspired Eau de Parfum that encourages her to take advantage of the endless opportunities that are available to her; speaking to Justine’s pro-you positioning which seeks to motivate her to embrace who she is, whilst always aspiring to be the best version of herself.”

Celestial by Justine enables the fragrance enthusiast to transcend the limits of her world with a divine, delectable blend of pineappleapricotcassis and coconut that uplifts the senses into an ethereal dream of orange flowerlily of the valleyjasmine and ylang-ylang. The addictive, decadent base of vanillacaramelhazelnut and musk are balanced with the power of cedarwood and balsam; the quintessence of wonder for the eternal optimist.

Hukamdad adds that “it was equally important that we package this inspiring gift in a way that best represents the freedom to explore every possibility in hopeful anticipation, hence the hues of gold, pink and peach that adorn both the bottle and carton; representing the femininity, divinity and luxuriousness of the fragrance. The bottle is like something astronomical and celestial, a starry, supernova that is adorned with a crystal cap – reflecting her endless possibilities. The carton has a dreamy, cloudy pattern that takes her on a journey towards eternal optimism and transcendence.”

For a renewed sense of hope and freedom with a decadent, transcendental scent, Celestial by Justine is an affordable indulgence priced at only R299. It is available online via Justine.co.za, on the JustineOn App or through any of Justine’s friendly Consultants countrywide. 

Customers may order the Celestial fragrance from Justine Consultants or Business Owners or directly from Justine’s website at www.justine.co.za

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