INX Prime is a new channel on DStv that comprises a host of shows with an Islamic ethos at its core. Content on the channel is set to be vibrant, entertaining, informative and spiritually uplifting.
The channel will launch on Wednesday, 24 August 2022 on DStv channel 345.
The channel will feature fresh shows that brings both Muslims and non-Muslims of all ages together with topics ranging from current affairs and community upliftment, to cooking and comedy. Shows to look out for on INX Prime include the flagship show, Prime Live, as well as The Muslim Gallery, Prime Culture, You Are Not Alone and one for the children: INX Kids.
Speaking on behalf of MultiChoice, Georginah Machiridza Executive Head Content Strategy & 3rd Party Channels at MultiChoice says, ‘as part of our commitment to showcase a diverse content offering, we are proud to be launching INX Prime, a channel designed to cater for our customers that are interested in programming that is both entertaining and informative whilst rooted in the Islamic religion’.
Personalities joining the channel include the highly acclaimed Nasreen Chamdar who will be hosting Finding Halaal, an exploration of South Africa’s best halaal cuisine; Anne Cabot- Alletzhauser, co-founder of the Responsible Finance Initiative (RFI); presenter, actor and author of “Mama I sold you”, Thaamir Moerat; to name just a few.
The news and lifestyle shows will be filmed and broadcast locally from the INX Prime headquarters in Houghton, Johannesburg. Boasting a purpose-built multi-studio facility, the channel is geared to showcase high quality content that is relevant and relatable not only to all South Africans, but all Africans across the continent.
INX Prime’s Managing Director, Farhad Omar, believes that the creation of the new channel is a historic development in the media landscape in Africa. “We will provide original programming that recognizes the multiple needs of Muslims on the continent,” says Omar, “For many years, we understood that we needed to make a positive contribution to the news and information available to Muslims on the continent and what we are announcing today will help us achieve that goal.”
In addition to the lifestyle and current affairs shows, INX Prime will also feature a range of movies and series from across the world to ensure that there is a wide selection of content with something that appeals to all.
INX Prime promises viewers that their content will uplift, entertain and move audiences! Catch them on DStv channel 345 launching on 24 August 2022.