Relationship experts agree that everlasting love is anchored by consistency, which is deemed much more important than perfection, in every day’s little gestures of affection.

Avon, the world’s number 1 fragrance brand*, has introduced LOV|U, a new fragrance brand with a promise to put a romantic scent to the consistency of love in relationships. 

“One of the main drivers of consistency are the gestures of romance, sometimes affectionately referred to as random acts of love, as it affirms a couple’s love and commitment to each other” says Lukasz Kowalczyk, Head of Omnichannel Brand Experience at Avon Justine. “LOV|U Eau de Parfum is an assertion of love to her, a scent she carries with her as a constant reminder of the everyday she enjoys in her relationship.”

LOV|U flaunts a sweet fruitiness of raspberry nectar, followed by the romantic halo of the rose essential at the heart, and the woody glowing warmth of cashmere wood like a loving embrace, all to convey the pure magic found in the little gestures of love. It embodies a heart-shaped bottle built from two ellipses that are complete on their own but together form something even more special, to complement the storytelling of a fairytale voyage of love.

Kowalczyk adds: “these empowering and lasting scents are crafted to reflect authentic and lasting love, putting you at the centre of your love story because LOV|U believes that each relationship is unique in its own way and real romance happens every day with little gestures of love.” 

Couples who #ChooseAvon LOV|U are lovers who want real romance to happen consistently because they know small moments that cherish big memories and strengthen their love, and that’s when they know they’ve built something special.

LOV|U is available on Avon’s Online store ( or through any Avon Representative countrywide with free delivery for orders from R600 or more. 

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