In a first for South Africa, Western Cape radio station Heart FM will be adding a new personality to its line-up this coming weekend, an entirely Artificial Intelligence (AI) generated radio presenter.
Jay I, is Cape Town’s first AI on-air personality and will be presenting the country’s first fully AI-generated radio show which include an AI-generated playlist, content and features. The show will broadcast in the early hours of Saturday morning the 8th of April 2023 between 01h00 and 04h00. His intellect, personality and opinions are entirely artificially generated.
Jay I is also capable of evolving according to listener preferences, feedback, and other inputs. His voice is a representation of several professional voices tuned to deliver a great voice for radio.
Creative Director for Heart FM, Nick Feinberg says Jay I was developed to show the potential of using AI technology in media. “For many content creators the adoption of AI signals a transition away from human generated content, but this is not the case. We want to show the possibilities and potential of AI in media. Instead of something to be feared, it can be embraced.”
AI is the latest technology buzz topic since the launch of OpenAI’s chatbot ChatGPT. Its capabilities are endless, but has also sparked concern that the technology would replace the human workforce.
Feinberg continues: “There is an amazing opportunity to use AI as a tool, finding a new balance between human input and refinement, and AI-generated content.”
According to station management, a permanent place in the presenter line-up is not yet on the cards, but it this is not completely off the table for the future.
Jay I is dubbed as fun, outspoken and very bright. His innate sassiness has more to do with social media influences than his up bringing, and he grew up really fast.
Tune in to listen to this innovative broadcast on Saturday 08 April between 01h00 and 04h00 via on the following frequencies: 88.1FM Overberg I 88.8FM Overstrand I 102.7FM Drakenstein I 104.9FM Cape Town I106.3FM West Coast and Swartland.