Samsung has partnered with local Buy Now, Pay Later (BNPL) provider, PayJustNow to help South African consumers get value out of their money and purchases. PayJustNow is a cashflow-friendly budgeting tool that helps consumers to stretch their rands even further.
By offering our shoppers PayJustNow’s Buy Now Pay Later model, we give them access to items and services they want or need without constraining their available resources. Shoppers can spread the cost of bigger purchases across three interest and fee free installments, while receiving the goods immediately.
More importantly, PayJustNow vets consumers during the application process before providing credit to them to determine shopper affordability. They schedule automated deductions and send reminders to ensure that shoppers do not miss their payments.
For further convenience to local consumers, PayJustNow recently launched its Deals Page allowing customers to browse merchant offers and promotions straight from their website or app. Customers can view deals while logged into their accounts, and shop for deals directly.
Astrud Meintjes, Head of eCommerce, at Samsung South Africa said: “As a customer-centric organisation, we know the impact of the rise in the cost of living for our customers. We are therefore always on the lookout for strategic partnerships that will help to ease the financial burden on our customers as well as offer them convenient buying and payment solutions.
“This partnership was motivated by the South African consumers’ appetite for BNPL payments – PayJustNow’s recently announced financial results have shown a triple-digit growth.”
To give consumers additional peace of mind by also prioritising security – PayJustNow has also rolled out a selfie verification tool on its app that will allow users to proactively verify their identity quickly and easily before making their purchases, which dramatically reduces the risk of fraudsters having access to consumers’ personal information.
According to recent reports by the local BNPL provider – local merchants are already queuing up to take advantage of this new feature to attract new customers, and help their current customers fulfil bigger ticket purchases despite tighter budgets.
“We saw 130 000 new customers in the first half of 2022 alone, with a growing 2550 merchant base at over 4400 points of presence,”said the company’s CEO, Craig Newborn.
“PayJustNow was designed for South Africans by South Africans. We’ve seen the face of the South African retail credit market change, and BNPL continues to win the hearts and minds of consumers and retailers alike. Samsung is a well-loved brand in South Africa, and we are excited about the opportunity to partner and give our customers better access to their products online. We strongly believe BNPL is the future of smart shopping, and we are thrilled that Samsung has joined us on this journey for their customers,” said Newborn.
Meintjes adds: “As Samsung, we are pleased to partner with a solution provider that is not only taking the time to understand what consumers are going through, but one that is also bringing to the local market – solutions geared towards prioritising the needs of our local consumers.”