In a global society with an ever-present hustle culture, and a country consistently ranking high in the most stressed countries in the world, and Bloomberg ranking SA as the second-most stressed-out country globally in 2020, it is now more important than ever for South Africans to purposefully rest. What better way than to take some down-time on World Lazy Day – the ideal excuse to take a break, destress and enjoy some precious ‘you time’.
As such, this World Lazy Day KFC Delivery+ is helping South Africans be intentional in slowing down, unwinding and doing less. “We want South Africans to enjoy the ultimate day of selfcare where they can let the pots rest and get their Finger Lickin’ favourites delivered straight to their couch” explains Nicholas Duminy, KFC South Africa Marketing Director.
South Africans are no strangers to getting their food delivered with the South African meal delivery segment totaling R18 billion in 2023. Moreover, the demand for food delivery is growing with 2027 projected to hit 22 million users. This would mean that by 2027, 34% of all food orders in South Africa would be fulfilled via delivery.
KFC South Africa has expertly catered to this growing demand for convenient food delivery with the KFC App which offers delivery from a whopping 587 KFC restaurants all over South Africa. KFC South Africa launched its very own in-house delivery service KFC Delivery+ in September 2020 and the uptake since then has been substantial – with a focus on expanding fresh and fast delivery, to all corners of SA.
The team have placed significant emphasis on leveraging the benefits of digital technologies not only within restaurants, but throughout the full consumer engagement process to create a frictionless customer journey and unparalleled customer satisfaction.
“The KFC Delivery App is all about customer convenience and we are certainly proud of our robust delivery reach, speedy end-to-end delivery times and exclusive KFC delivery deals all of which have helped position us as the KFC delivery channel of choice,” adds Duminy.
“Today is all about convenience. So, whether you are enjoying a day of #SelfCare, celebrating your inner couch potato or just taking time to enjoy a well-deserved rest, KFC Delivery has you covered, because why do more when you can do less?” concludes Duminy.