PEP is redefining value this summer by bringing customers the latest trends and must-haves in fashion and homeware at the affordable prices they have come to know and love. From easy breezy dresses to durable denim for the entire family, the retailer is set to appeal to a savvy customer segment looking to step out in style this summer. Among the season’s key trends, PEP has embraced bold colours and prints, matching family outfits, and glitz and glam to dress up or down depending on the mood.
This season, the focus has been on elevating the designs and quality, across both fashion and homeware, with improved fabrication and meticulous attention to detail. Each piece, whether for the wardrobe or the home, is inspired by the latest trends and feels incredible to wear or use. The latest showcase introduces a wave of freshness, including a broader range of 100% cotton fabrics that deliver on both comfort and quality. PEP is also growing its popular character-themed merchandise and unveiling new and exciting home pieces that are guaranteed to delight and surprise customers especially on the back of the organic user generated content creation received thus far.
The launch event brought with it palpable excitement and highlighted the need for pieces that enable the expression of personal style. Influencers showcased how PEP’s pieces can be styled in various and unique ways, elevating simple, affordable fashion into chic, personalized looks.
Commenting on the upcoming season, Shaz Abass: Chief Executive: Merchandise for PEP said “From fresh, on-trend decor and homeware to must-have fashion pieces, we’re giving our customers more reasons to love PEP this summer. We’ll always remain committed to making the unaffordable affordable, ensuring that our remarkable customers can access the latest trends at prices that delight. I am incredibly proud of this season’s offering, the team, and how it has come together.”
For customers, the message is clear: This summer, fashion doesn’t have to come with a high price tag. There is sure to be something for everyone at PEP this summer.
