
Every drop of LOUIS XIII Cognac is our living legacy. Today, LOUIS XIII brings the experience further by celebrating visionary minds who shape their future by seizing each moment and truly living it. Reflecting in turn the brand’s modernity and boldness.
Do you value experience above everything else? True luxury is immaterial. Because true luxury is about spontaneity. It is all about the experiences we live and who we share them with. Nothing else. Introducing THE DROP. A true innovation by the iconic Cognac, LOUIS XIII.
THE DROP stands at the crossroads of LOUIS XIII’s visionary brand statement ‐ Think a century ahead, a breakthrough product built for nomadism, and the new generation’s attitude to life.

THE DROP’s vision is to be an icon for a new generation always on the move, spontaneous, playful, who enjoys taking matters into their own hands and making things their own. The new connoisseurs, digital natives, pioneers, life‐fulfillers. Multi‐taskers and multi‐sharers. They praise their tribes, claim the world for themselves, and seize the moment together. As a group, they constantly reinvent luxury codes, through spontaneity and ownership, creating their distinct ‘art de vivre’. In the moment.
#MakeItYours is THE DROP’s tagline. It is an innate mindset of spontaneous appropriation. Because in essence, adding a piece of you to an experience is truly owning it. #MakeItYours. Make the world, the moment, and THE DROP yours.
With THE DROP, the new generation is entrusted with the essence of LOUIS XIII in its purist form. Each bottle is a 1cl pristine blend of LOUIS XIII Cognac. THE DROP is available by the unit or in an exclusive box of five bottle. Each one is reflecting a spontaneous mood and mindset: Loud, Glow, Bold, Smooth and Bright. They pick and match a bottle with the mindset that best resonates with them, to then live the experience together with their tribe. Whenever and wherever they are. THE DROP can be carried with different shoulder strap colors, choosing what best fits their mood at the moment. Just one THE DROP to fully enjoy LOUIS XIII Cognac.

The depicted visuals are a lens through which the new generation plays an active part. They are making THE DROP theirs. Visuals speak of the ownership of the moment, the place, and the product, bound together through the experience. A modern, elegant, and bold way to anchor THE DROP in the spirit of its time.
The choice of backgrounds and attitudes evokes nomadism, a balance between urbanity and nature, suggesting a fresh, new, and modern consumption of the iconic LOUIS XIII Cognac. The visuals show different scenes from the vineyards of Cognac to skyscrapers in Detroit, from the Izu Peninsula to the Red Mountain of Hong Shan. Each of these dreamy landscapes is a hymn to the true spirit of nomadism, between landscapes and cities, echoing the wide spectrum of mindsets that THE DROP can propose.
THE DROP is a spontaneous experience of LOUIS XIII Cognac, through the corridors of nomadism. Opening a new dimension of time: the rawest material that makes LOUIS XIII so iconic.
A dimension of time that is stretched, shortened, accelerated, jumped depending on the experience being lived, in the moment. A dimension of time not yet explored by LOUIS XIII, where time is past, present and future, all at once. A dimension of time, where decades of savoir-faire by LOUIS XIII resonates with one suspended moment.
THE DROP is not an accessory, it is a statement.
THE DROP is not fast luxury, it is timeless.
THE DROP is not static, it is nomad.
THE DROP is not anchored, it is spontaneously yours.
We are inviting the new generation to take possession of THE DROP by choosing the mindset that better suits them. They will truly make THE DROP their own.