
The Market Photo Workshop, a renowned school of photography, gallery, and project space, and a photographic unit of the Market Theatre Foundation, takes centre stage in Samsung’s latest creative initiative with iKasi Creative and the Galaxy A Series device. Through this collaboration, Samsung is amplifying its commitment to fostering young talent and empowering a new generation of visual storytellers in South Africa’s digital landscape.
Four emerging creators have been selected for this initiative, including Teboho Mabuya (22) and Luyanda Masuku (20) from The Market Photo Workshop. Alongside Miché Cloete (21) and Yolanda Xego (25) from iKasi Creative, these students will embark on an extraordinary journey to create visual stories using the Galaxy A25 5G, A35 5G, and A55 5G smartphones. This project celebrates the theme ‘The Next Generation of Awesome,’ encouraging creators to capture life’s moments in stunning quality.
Aspiring photographers are also invited to apply for the Advanced Programme in Photography at The Market Photo Workshop. This experiential, multidisciplinary programme equips students with critical thinking skills through research-based projects, enabling the creation of socially engaged commercial and conceptual narratives of African realities.
“The collaboration symbolises a milestone, a progressive way forward into storytelling and visual culture. The devices bring the power of storytelling into the pocket, allowing our learners to interface with top brands while developing their photographic journeys. This initiative reflects a critical shift from traditional teaching modes to real-world learning opportunities,” says Lekgetho Makola, Acting HOD for The Market Photo Workshop.
Samsung’s Galaxy A Series, known for its exceptional features and accessibility, provides these creators with tools to elevate their craft. “With the large internal storage, I can keep important schoolwork and files while storing countless memories to build my creative portfolio with the Galaxy A55 5G camera,” says Teboho Mabuya.
“The Galaxy A35 5G has become an amazing companion, letting me showcase creativity and energy through its powerful features,” adds Luyanda Masuku.
iKasi Creative’s Miché Cloete and Yolanda Xego echoed similar enthusiasm. “This collaboration empowers us to create compelling content while amplifying the voices of our communities,” says Lamise Inglis, Managing Director of iKasi Creative.
“The Galaxy A Series devices bring a creative studio to your pocket, enabling content creators to capture, create, and share ideas seamlessly,” explains Kgomotso Mosiane, Head of Marketing for Mobile eXperience at Samsung Electronics.
Through the campaign, these students showcase the transformative power of technology, using the smartphones to document and share their creative journeys.
To learn more about the campaign and follow the exhilarating journeys of these inspired young creatives, follow Samsung’s social media pages on these platforms;
- X: @SamsungMobileSA;
- Facebook: @SamsungSouthAfrica;
- Instagram: @SamsungMobileSA;
- TikTok: @SamsungSouthAfrica;
- LinkedIn: @SamsungSouthAfrica;
- YouTube: @SamsungSouthAfrica
For more information about The Market Photo Workshop visit:
Twitter: @_photoworkshop
Instagram: @_marketphotoworkshop
Facebook: Market Photo Workshop