AXE is returning Comic Con Africa and AXE is bringing fans the opportunity to unleash their boldest selves with AXE.
AXE returns to Comic Con Africa with a stand-out activation themed Empowered by AXE, inviting fans to celebrate confidence, individuality, and bold self-expression through an immersive fragrance journey.
From the moment you step into the AXE-perience Zone, you enter the AXE universe. The experience kicks off with a 360-degree projection space that sets the tone for a powerful sensory adventure. Inside, fans will explore four interactive scent zones inspired by AXE’s most iconic variants: Apollo, Ice Chill, Dark Temptation, and Black. Each space reflects a different side of confidence and encourages personal discovery.
Visitors will be guided by AXE’s futuristic ambassadors, the AXE-tronauts, who bring energy, swagger, and storytelling to every part of the experience. From fragrance education demos and content capture stations to the AXE-ploration Podcast Studio, each element is designed to inspire and connect with fans on a deeper level.
At the AXE Stage, attendees can enjoy live performances by Robot Boii, a cosplay costume contest, and high-energy entertainment throughout the day. Before leavings, guests can head to the AXE Bar for a mocktail inspired by one of the AXE fragrances.
Those who share their experience using #EmpoweredByAXE will unlock a spin-and-win station where exclusive AXE merchandise is up for grabs.
Keep an eye out for our epic AXE panther who will roam the halls of Comic Con Africa. And whether you are at the stand or not, you will get the opportunity to grab your free AXE sample.
Whether you are channelling your inner superhero, anime persona, or everyday confident self, the AXE Experience is here to celebrate your individuality and personal power.
Visit the AXE stand in Hall 5 and discover what it means to be Empowered by AXE.
Tickets for Comic Con Africa are moving fast, and Saturday is already sold out. Secure your spot now through Howler and get ready for good games only in your happy place.
