Spring is here, so braais, ice creams, crunchy snacks and sparkling drinks are back on the menu. For those with sensitive teeth, these pleasures can come with painful twinges. Nobody wants that.
“Food is about joy, connection, and culture,” says Mamabua Molepo, spokesperson for Sensodyne. But you don’t realise how many people deal with tooth sensitivity that get in the way of those experiences. With Sensodyne Clinical Repair toothpaste, we’re giving people the freedom to indulge without hesitation.”
Following the launch of Sensodyne Clinical Repair toothpaste, powered by NovaMin™ technology, at the recent DSTV Delicious festival, Molepo says choosing the right toothpaste means you don’t need to choose between indulgence and protection.
Regardless, the reality is that people are going to indulge here and there, so Molepo provides five top tips to keep your smile strong this season:
1. Be mindful of trigger foods
Citrus fruits, fizzy drinks, and sweet treats can wear down enamel and trigger sensitivity. Instead of cutting them out completely, enjoy them at mealtimes and pair them with water or dairy to help neutralise acids.
2. Don’t rush to brush
After acidic foods or drinks, wait at least an hour before brushing. This gives your enamel time to reharden and reduces the risk of further erosion.
3. Go easy on temperature extremes
Ice-cold milkshakes, steaming hot coffee or crunchy frozen treats can trigger discomfort when enamel is worn. Sensodyne Clinical Repair toothpaste helps form a durable layer over teeth – meaning you can face the freeze with more confidence.
4. Make smart swaps
If you’re sipping fizzy drinks, use a straw and swallow without swishing to reduce contact with your teeth. Choose whole fruits over juices where possible and balance sweet indulgences with savoury snacks.
5. Upgrade your daily routine
Use a toothpaste designed to help repair vulnerable areas and protect against sensitivity. Sensodyne Clinical Repair toothpaste, for instance, has been backed by 24 clinical studies.
“This isn’t just about simple relief,” says Molepo. “It’s about rebuilding resilience so we can enjoy life’s flavours without limits.
As part of Sensodyne’s commitment to relief for sensitive teeth, the newly available Sensodyne Clinical Repair toothpaste is available in major retailers.
This new range starts to repair sensitive teeth in two minutes** and continues to strengthen with every use, for powerful relief from sensitivity.
The formulation uses 5% NovaMin, an innovative ingredient that was originally developed to help stimulate bone regeneration. It activates as soon as you start to brush, regenerating a robust protective layer over sensitive areas using the same minerals that teeth are made of.
